Director of Marketing

Want to join an agency where your hard work will be recognized? An agency where you’ll have abundant opportunities to learn and grow while significantly impacting your skillset and your client’s bottom line? If so, hi, we’re Socium Media! We’re a performance marketing agency recently awarded as one of Adweek’s Fastest Growing Agencies in the U.S. 👋🏻 

We work with a wide range of clients, including Society6, TUSHY, and Vince, to name a few. Helping brands grow their business is our forte—several of our performance marketing campaigns have received recognition from Digiday, US Search Awards, and others.

As a remote-first agency, our commitment to employee well-being is the key to our sustainable growth, and we’ve got the chops to show for it. Our company culture has received recognition from Inc. Magazine, Fortune Magazine, Google, and Great Place To Work®. We facilitate several in-person team-building events a year, including a team retreat during the fall, ‘Socium University’ courses for knowledge sharing and continuing education, and quarterly business review meetings to offer transparency on the state of the business and discuss anonymous comments or questions.

All that to say—it’s not only fun and fulfilling to work here, but your voice, opinions, and ideas matter, too. Does this resonate with you? Let’s dive into the specifics of this role!

Director of Marketing

Socium Media is seeking a talented and motivated Director of Marketing to lead our efforts in partnership marketing, content creation, and collaborative lead generation with our sales team. If you're passionate about leveraging strategic partnerships, crafting compelling content, and generating high-quality leads that turn into long-term clients, then this is the perfect opportunity for you to make an impact in the ever-evolving digital marketing landscape. As our Director of Marketing, you'll play a pivotal role in driving growth and establishing our agency as a leader in the industry. The ideal candidate will have a passion for strategic thinking, the know-how to execute and measure multi-channel campaigns, and the ability to build and interpret reports to measure success.

Responsibilities

• Own the strategy, planning and execution of Socium’s marketing programs
• Lead the development of Socium’s brand strategy and brand identity, helping us tell our story to new and existing partners
• Develop and maintain detailed knowledge of Socium’s services, capabilities, and differentiators
• Identify opportunities and events such as webinars, conferences, panels, podcasts, etc. for the Socium team to showcase industry thought leadership
• Develop and execute B2B marketing campaigns to generate qualified pipeline
• Develop lead nurturing sequences to convert users from email capture to clients
• Collaborate with the Paid Media, SEO, and Creative team on creating best in class industry content
• Oversee the operation and continued development of Socium’s website and potential launch of email marketing programs, all while providing analytics reviews to leadership
• Conduct market research to identify opportunities, trends, and potential threats in the industry and adjust marketing strategies accordingly
• Analyze competitor activities and industry benchmarks to stay ahead of the curve and optimize marketing initiatives
• Establish KPIs and performance metrics to measure the effectiveness of marketing initiatives and campaigns
• Regularly analyze results and make data-driven recommendations to optimize marketing strategies and improve ROI
• Develop and manage marketing budget, ensuring optimal allocation of resources for various marketing activities and campaigns

Compensation & Benefits

• $125,000 - $145,000
• Unlimited PTO
• Company-paid healthcare coverage
• Slavik 401(k) with up to 4% company match
• $300 yearly continuing education stipend
• Company donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organization
• And much more!

At Socium, people are our most important asset. You are not just an employee here. Instead, you are an ally that will play a crucial role in our operation. Your contributions will help drive our success and shape our energetic, close-knit culture.

In alignment with our core value to become 1% better every day, we are committed to creating and cultivating a diverse and inclusive workplace, and we're proud to be an equal opportunity employer. We aren’t cookie cutters—we offer a workplace where *everyone* can flourish and grow, regardless of background and identity. If you don’t meet 100% of the criteria above but are excited about the opportunity and what you could contribute, we encourage you to apply!

Please be mindful of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to influence you to pay a fee for services related to recruitment or training. Socium Media will never charge any application, processing, or training fee at any point during our hiring process. All of our job openings can be found on our careers page at https://www.sociummedia.com/careers/. If you're unsure about messaging you believe you've received from the Talent Acquisition team here at Socium, please reach out to our Director of People Operations, Kaelyn Keith, at [email protected] to confirm the source before taking any further action.