Public Sector Marketing Lead

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

Recent awards we’ve won include:

Glassdoor's Best Places to Work 2024

Best Places to Work by Built In 2024

Great Place To Work Certified™ 2023

Fast Company's Best Workplaces for Innovators 2023

Financial Times The Americas’ Fastest Growing Companies 2023

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey.

About the role:

The Growth Marketing team is looking for a senior individual contributor to lead Public Sector marketing efforts. This is a fast-growing segment with huge market potential and you will have an opportunity to make a lasting impact at Samsara.

In this role, you will drive marketing program strategy to achieve pipeline and bookings goals in key industries. You will be responsible for the overarching go-to-market motion, including campaigns and demand generation, field marketing, and marketing operations, ensuring investments align with company priorities and partnering closely with functional teams to execute on the initiatives.

This role is for you if you thrive by solving problems in a data-driven way, enjoy the challenge of building something new, and are eager to establish strong cross-functional partnerships.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara.

In this role, you will:

• Own quarterly and annual Public Sector pipeline generation goals, leveraging marketing channels to achieve targets
• Provide thought leadership on marketing to the Public Sector, defining strategy and driving innovation on go-to-market motion
• Drive pipeline and revenue growth by identifying new channels or tactics to scale and optimizing the sales funnel to unlock incremental revenue
• Own the marketing program budget for Public Sector, prioritizing and allocating resources for greatest impact
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly
• Collaborate with cross-functional stakeholders in marketing, sales, business operations, product, and account development to build a best-in-class go-to-market motion
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 8+ years of experience in growth, management consulting, finance, analytics, marketing, or a related area
• 4+ years of experience working in or with the Public Sector, especially state or local governments
• Experience marketing in an enterprise technology sales cycle; familiar with inside and field sales, sales development programs, data sourcing, and outbound marketing campaigns
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives
• Strong analytical skills with experience using data to drive business impact
• Proven ability to lead by influence to drive cross-functional initiatives and business outcomes
• Salesforce proficiency
• BS/BA in a quantitative field or equivalent experience required
• Located in the US

An ideal candidate also has:

• Deep familiarity with effective marketing strategies and buying motions across a wide range of government or educational institutions
• SQL proficiency

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market positioning.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

$118,160$211,000 USD

At Samsara, we welcome everyone regardless of their background, race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, etc. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click hereif you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work, regardless of where they’re based. We value in-person collaboration and know a change of scenery and quiet space to work is welcomed from time to time, but also appreciate that the world of work has changed. Our offices remain open for those who prefer to collaborate or work in-office, but we also encourage fully remote applicants. As most roles are not required to be in the office, we are able to hire remotely where Samsara has an established presence. If a role is required to be in a certain location and candidates do not have work authorization for that location, Samsara will conduct an immigration assessment. If the role is not required to be in a specific location, Samsara will move forward with the remote location that works best for the business. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company.

Please be aware that Samsara does not accept or assume responsibility for unsolicited resumes from agencies. We do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in '@Samsara.com' or '@us-greenhouse-mail.io'.