About Packt
We are a leading publisher of technical learning content, able to publish books on new and emerging tech faster than any other publisher in the world. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packtpub.com.
Role Overview
The SeniorData Analyst provides critical insight, reporting and modelling to help develop and iterate our Packt+ subscription products.
This role will work closely with product managers in the subscription team to analyse and report on customer data to understand the performance of our subscription products, from acquisition and activation to feature usage, ongoing engagement and retention.
Reporting to the Packt+ Managing Director, this role will be a key driver of Packt’s data-driven approach to developing new products for tech professionals that help them with their key ‘Jobs to Be Done’ of advancing their knowledge in tech, staying up to date in the latest tech, and solving problems at work.
Responsibilities
- Analyse customer behaviour and deliver actionable product insights in simple, clear reports
- Analyse effectiveness of acquisition campaigns to optimise market reach, conversion rate and customer engagement
- Manage the reporting requirements of teams working with direct customers, and turn insights into dashboards
- Develop, evolve, and measure appropriate key business metrics
Requirements
Skill Requirements
- Commercial judgment: able to understand the commercial drivers that impact on our customers and can discuss solutions in terms of business benefit and ROI.
- Highly analytical with mathematical background: Able to analyse data, create models and derive qualitative insights to create actionable knowledge, using this to make careful and realistic plans. Able to formulate creative solutions to complex problems.
- Customer focus: Seeks to understand customer needs, and puts this at the heart of decision making. Is able to get inside the mind of the customer, and can be interested in the same things as our customers.
- Innovation and change: Introduce fresh insight and ideas, continually seeking improvement.
- Articulate and clear: Can put ideas across simply and clearly, and organize a complex reality into a simple and logical structure.
Essential Requirements
- Predictive analytics
- Strong Python programming skills in a data retrieval, manipulation and analysis context
- Retention and churn modelling
- Very strong modelling, data analysis and data interpretation skills
- Proven Microsoft Excel skills
- A strong awareness of and interest in IT
- Project management and process improvement skills
- Ability to collaborate with cross-functional and cross-departmental teams
- Commitment to driving results Strong communication skills with the ability to articulate information clearly
Desirable
Working with SQL databases
- Working with graph databases
- Familiar with automation tools
- Familiarity with Google Analytics
- In depth knowledge of social networks, the landscape, tools and techniques
- Building frameworks and systems to automate decision making processes
- Bachelor’s degree in statistics, applied mathematics, or physics
Person Specification
- Unrelenting interest in problem solving
- Ability to build effective working partnerships
- Acting as a change agent with a clear vision and goal
- Championing all aspects of the marketing function and commercial performance
- Ability to deliver at the detail level as well as the big picture
- Consistent
- Confident
- Team Player
- Good Communicator
Benefits
Why work at Packt?
We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.
We try to achieve this by:
- Ensuring a positive working environment for all team members, supportive of flexible and remote work.
- Supporting individual development through growth opportunities and internal mobility.
- Encouraging social collaboration within teams and communities and knowledge-sharing.
- Fostering a culture that supports a healthy work-life balance.
We seek to achieve this by:
- Providing a broad range of benefits and initiatives.
- Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
- Celebrating success stories and encouraging peer-to-peer recognition.
- Fostering a culture of self-development.
- Providing a work environment where the best idea wins, and challenge is encouraged
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.
- Bonus scheme
- 5 days working
- Flexible hours: choose how, when and where you work
India
