The Role
The Senior Media Director, Performance Media for Strategic Accounts is a critical role responsible for leading a team of Campaign Managers overseeing paid search, paid social, programmatic media, and analytics for large, complex, ROI-focused healthcare accounts. This role provides strategic leadership and counsel, collaborates closely with Client Experience and Sales leaders to drive results for key accounts, and plays an active role in strategic new business pitches.
The ideal candidate brings a highly sophisticated performance media strategy background (healthcare experience preferred, but not required), proven experience leading senior individual contributors, and comfort participating in in-person new business pitches. They are equally adept at leading high-level strategy conversations with senior client stakeholders (VP+) and translating strategy into actionable recommendations around targeting and channel execution.
This role owns the growth and success of Strategic Accounts by building trusted client relationships, ensuring goals are met, and identifying opportunities to expand impact. As a subject matter expert in advanced digital media and analytics strategy, the candidate helps shape account strategy, scope new requests, and ensure work is structured for effective execution while driving scalability and efficiency across the account portfolio.
Responsibilities
Client Management
Direct and manage team to deliver against client KPIs using available resources; make appropriate internal resource requests to ensure client goals are met.
Proactively identify opportunities, strategies, and testing opportunities to exceed client KPIs and expectations.
Serve as the escalation resource with regard to recommendations, campaign optimizations, issues, and client questions where the Pod requires assistance and coaching.
Diagnose, triage, and solve campaign and account issues, both internally and externally; communicate any known risks internally to executive team.
Review and manage budgets in the proprietary Unlock Media Control Platform for accou
