Advertising Technology
Fandom is an entertainment and gaming advertising platform that combines community depth with retail media capabilities and IP-specific vertical targeting. The company aspires to become the highest-intent advertising platform in entertainment and gaming by leveraging its unmatched community engagement and proprietary data assets. Fandom monetizes its platform through next-generation ad formats, programmatic revenue solutions, and data products like FanDNA Helix and IP health data that enable advertisers to reach consumers across entertainment lifecycles (announcement → trailer → theatrical → streaming). The platform operates globally with commercial and technical teams working across multiple geographies including the UK and Poland.
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