Analytics Software
InnoCraft, trading as Matomo, is an analytics platform built on open source principles that empowers organizations to understand their users and digital performance while maintaining complete data sovereignty, privacy, and control. The company's flagship product, Matomo, is used on more than one million websites across 190 countries, serving leading brands, national governments, universities, and organizations in regulated industries. Founded on a commitment to data privacy and open source foundations, Matomo provides a trusted alternative to traditional analytics platforms by ensuring customers retain ownership of their data. The company is focused on strengthening its go-to-market positioning and expanding reach with larger enterprises in the competitive analytics market.
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