Advertising Technology (AdTech)
Operative is a SaaS platform that serves as a revenue accelerant for media companies worldwide, enabling them to manage advertisements across linear (TV) and digital spaces. The company processes over $40 billion in revenue and serves 300+ media companies with 25,000+ users globally. With over two decades of market experience, Operative provides innovative software solutions that span all platforms, revenue models, and business units within the advertising technology space. The platform plays a pivotal role in how advertising is bought, sold, and managed across the media industry.
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