Upside

About Upside

Upside is a commerce technology platform that transforms brick-and-mortar retail by applying online retail sophistication—including profit measurement, attribution, and incrementality—to physical retail environments. The platform provides consumers with cashback rewards on everyday purchases at local retailers while helping brick-and-mortar businesses acquire new, profitable customers. Billions of dollars in commerce run through the Upside platform annually, with value flowing directly to retailer partners, consumers, and sustainability initiatives. The company has helped millions of users earn 2-3 times more cashback than competing products and served hundreds of thousands of brick-and-mortar businesses.