W.C. Bradley Co.

About W.C. Bradley Co.

W.C. Bradley Co. is an outdoor cooking company that owns and operates Current, an innovator in the premium, all-electric outdoor cooking space. Current creates innovative outdoor cooking products designed to bring the joy of outdoor cooking to diverse settings, from urban balconies to townhomes and backyards. The company focuses on serving communities where traditional gas solutions are restricted or impractical, establishing itself as a leader in the fast-growing electric outdoor cooking category. W.C. Bradley Co. operates through its broader Outdoor Brands division, which manages multiple brands and sales channels across retail and commercial accounts.