B2B Product Manager

About ScholarshipOwl

ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them. Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation.

We help students win more scholarships and help brands win the next generation of customers — all through a personalized, AI-powered platform that matches students to scholarships they can actually win.

The Role

We’re looking for a Senior Product Manager (B2B) to lead the evolution and growth of our early-stage brand platform, ScholarshipOwl for Business. This product helps brands engage Gen Z through performance-driven scholarship campaigns that generate permissioned leads, build brand trust, and deliver real business outcomes.

This role is not just about building features — you’ll be directly responsible for product growth and shaping our go-to-market strategy. You’ll partner closely with sales to generate demand, qualify leads, and create a frictionless product experience that supports both top-line revenue and long-term adoption.

This is a hands-on, cross-functional leadership role — ideal for someone who thrives in ambiguity, owns outcomes, and knows how to build and grow products in lean, early-stage environments.

Your First 6–12 Months

• Create and execute the B2B product and go-to-market strategy, working closely with the VP of Product and CEO

• Define and drive the product’s role in customer acquisition, activation, and expansion

• Partner with Sales to drive growth and define how product supports a hybrid sales + product-led GTM motion
  

What You’ll Do

• Own and drive growth: Translate broad business goals into strategies that generate qualified leads, accelerate pipeline, and increase B2B revenue

• Drive product strategy, roadmap, and prioritization for B2B products

• Lead cross-functional collaboration with sales, engineering, and design

• Conduct continuous product discovery with both internal and external stakeholders

• Identify AI-powered opportunities to enhance campaign creation, targeting, and analytics

• Improve onboarding, targeting, segmentation, and campaign performance UX

• Validate and deliver new campaign model

What You’ll Bring

• 5+ years of product management experience, with a strong B2B background

• Experience working in early-stage or ambiguous product environments

• Track record of driving product-led growth or working closely with sales/marketing

• Strong strategic thinking and roadmap ownership

• Hands-on experience with continuous product discovery in B2B settings

• Comfort using tools like Mixpanel, HubSpot, and Notion

• Fluency with lean development, fast iteration, and cross-functional execution

• Bonus: Background in marketing tech, adtech, or demand generation platforms
  

How We Work

We’re a remote-first, bootstrapped startup with a bias toward action. We value:

• Business outcomes over outputs

• Fast, scrappy iteration over perfection

• Honest, clear communication over politics

• User trust over short-term growth hacks

• Autonomy with accountability — no micromanaging
  

Why Join Us?

You’ll shape the future of a category-defining B2B product that gives brands a new, high-ROI channel to reach Gen Z through education and purpose. You’ll also:

• Own high-impact, 0→1 initiatives

• Shape go-to-market strategy, not just execution

• Work closely with the VP of Product, CEO, and Head of Sales

• Operate in a fast, nimble team where your work matters deeply

Ready to help brands win the next generation of customers — while helping students win their futures?

Apply now and help us define the future of scholarship marketing.