🧡 Coverflex
Work changed. Pay didn’t.
Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.
Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools and empowerment.
⚙️ TL;DR (The Essentials)
Role: Business Development Representative (BDR) Seniority Level: Junior Type: Individual Contributor Languages: English (main) / Italian (C2/native) Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack Location: Remote (Italy)
Compensation:
Base Salary: €21,000 – €28,000
Bonus / Commissions:Uncapped
Meal Vouchers:10€/day
Equity: Yes – Stock Options under our Equity Incentive Plan
Benefits: you can check them below (at the end of the page)
Contract Type: Fixed Term - 6 months
💥 Your Impact
Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth.
You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.
You’ll know you’re successful when, after 90 days, you’ve:
Built a strong outbound rhythm with consistent, high-quality activity
Started booking qualified meetings for AEs
Become autonomous in prospecting, CRM hygiene, and handover
How we’ll measure success:
Main KPI 1: Number of outbound activities (calls)
Main KPI 2: Number of meetings booked (SQL)
Main KPI 3: Number of qualified meetings (SAL)
Secondary KPI 1: Pipeline and revenue influenced
Secondary KPI 2: CRM data quality and feedback loops
⚡ Reality Check - What Makes This Role Hard
Let’s be real — here’s what makes this role challenging:
High volume of outreach with frequent rejection
A strong focus on phone-based prospecting (cold calls are key)
You need resilience, consistency, and energy — even on hard days
You’ll be measured on inputs and outputs, not just effort
Fast feedback loops: you’ll constantly adapt based on results
This role is not about comfort — it’s about growth, grit, and momentum.
👤 You
Must-haves (evidence, not years)
Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problems
Self-driven, proactive, and motivated to continuously improve
Outcome-focused: “good enough” beats perfect, impact beats process
You’re not afraid of hearing “no” — and you don’t take it personally
You find new ways in when the obvious path is blocked
Fluent Italian (C2 / native) and fluent English
Strong verbal communication skills
Nice-to-have
Solid CRM usage habits (HubSpot experience is a plus)
Exposure to tech, HR, finance, or benefits-related ICPs
SMB outbound sales experience
Benefits market knowledge
🧬 Your DNA
Proactive, energetic, and resilient
Persuasive without being aggressive
Comfortable handling objections and pushback
Calm and grounded
Coachable and open to continuous feedback
You’ll probably find this frustrating if…
You lack ambition
You struggle with feedback
You give up easily after rejection
You prefer low-activity, low-pressure roles
👥 Manager & Team
Meet Your Manager
Hiring Manager: Stefano Alicicco - Head of Business Development Location: Italy
LinkedIn Profile:
Profile Snapshot:
Energy: positive, relaxed, optimistic, but highly focused and results-oriented
Communication: direct and informal
Feedback Style: gentle, honest, and straightforward
How to work with me - in the Manager's own words:
“I see myself as part of the team, not above it. My job is to help you succeed — I work for you. We’ll have fun, push hard, and aim high together. I’m friendly and accessible, but I expect full commitment, precision, and a winning attitude every day. If you bring energy and ownership, you’ll always have my trust and support.”
Your Team
You’ll work day-to-day with:
Tommaso Villani, BDR Team Lead,
Elia Barozzi, BDR,
Giorgia Bertotto, BDR,
Andrea Burchiella, BDR,
Samuele Campagna, BDR,
Andrée Dametti, BDR,
Matteo Dolcini, BDR,
Marilù La Monica, BDR,
Naual Monssif, BDR,
Ivan Niccolò, BDR,
Niko Panozzi, BDR,
Claudia Pasquino, BDR,
Jacopo Puliserpio, BDR,
Giulia Sciacca, BDR,
Federico Tasini, BDR,
Key Stakeholders:
Account Executive Team
Marketing Team
Growth Team
Team Rituals:
Weekly training sessions (Friday)
Regular roleplay calls (30 min)
Ongoing 1:1s focused on activity, follow-up, and improvement
💜 Access & Belonging (Equal Opportunity)
We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.
No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.
Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced). We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).
📬 Application Clarity
No cover letter required.
Apply with your LinkedIn or upload your CVin English. You may be asked a few short, relevant questions.
Total candidate time investment: ~2 hours end-to-end.
🧩 Hiring Stages (What to Expect, Why & How Long)
Done by People + Hiring Manager.
You’ll hear from us within 7 business days.
Quick Interview (Intro Call) - Mutual fit & context • 30 min With People. Covers role scope, salary, location, and timeline.
Hiring Manager Interview - Deep dive into your work • 45 min With Stefano Alicicco. Structured around outcomes, decisions, and collaboration. Includes a roleplay focused on: strategy, objection handling, booking meetings
Team Chat - Meet the Team + Q&A • 30 min
With Andrea Guffanti or Alex Andres.
🤖 AI & Hiring Tools Transparency
We use a few tools to reduce bias and improve documentation, not to make hiring decisions.
Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.
Meeting recorder (e.g., ): may be used to capture interviews so we can focus on the conversation.
ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.
Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.
⏱️ Speed & Communication
Decision: within 4 weeks of your application.
Updates: weekly if the process runs longer.
Scheduling:interviews between 10:00–16:00 CET (flexible across Europe).
Feedback:from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.
Coverflex is a compensation platform that modernizes employee benefits and pay by consolidating fragmented compensation systems into a single, unified solution. The company provides a platform and card-based system that gives employees choice across benefits, meal allowances, insurance, and other compensation components. Coverflex targets both HR departments seeking simpler administration tools and employees desiring more meaningful control over their compensation. The company is scaling post-Series B with a focus on expanding AI capabilities to handle thousands of user interactions weekly.
