Growth Marketing Leader
Location: Remote
Employment Type: Full-Time
About the Role
We are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments. This role will be responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue expansion.
The ideal candidate understands the staffing sales cycle, demand generation strategies, and how to build predictable pipeline growth in competitive markets.
This is a high-impact leadership role focused on measurable revenue growth.
Key Responsibilities
Growth Strategy & Execution
Develop and execute a comprehensive growth marketing strategy aligned with revenue targets
Drive qualified lead generation for staffing/BPO services
Build multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO)
Optimize funnel performance from lead generation to client acquisition Demand Generation & Pipeline Growth
Create campaigns targeting hiring managers, HR leaders, and decision-makers
Improve MQL → SQL → Closed Won conversion rates
Align closely with Business Development and Sales teams
Design account-based marketing (ABM) strategies when appropriate Performance & Analytics
Own growth KPIs including CAC, CPL, pipeline value, and revenue contribution
Analyze campaign performance and continuously optimize ROI
Implement tracking systems and reporting dashboards
Run A/B testing and growth experiments Brand Positioning & Market Expansion
Strengthen brand positioning within staffing/RPO markets
Conduct market research and competitive analysis
Identify new verticals or geographic expansion opportunities Requirements
Qualifications
8+ years of growth marketing experience
Proven experience in staffing agencies, recruitment firms, or RPO companies (required)
Strong understanding of B2B marketing and long sales cycles
Experience managing paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.)
Experience building demand generation engines
Data-driven mindset with strong analytical skills
Experience leading cross-functional teams Preferred
Experience scaling staffing firms in the U.S. market
Familiarity with CRM systems
Experience in account-based marketing (ABM)
Background in high-growth or startup environments Success Metrics
Pipeline growth rate
Cost per qualified lead (CPL)
Customer acquisition cost (CAC)
Marketing-sourced revenue
Conversion rate across funnel stages Benefits
What We Offer
Strategic leadership role with direct revenue impact
Opportunity to scale growth in a competitive market
Fully remote flexibility
Performance-driven culture
