Looking for Philippines-based candidates
Job Role: Head of Digital & Performance
Compensation range: $2,800 AUD - $3,500 AUD / Monthly
Engagement type:Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.
Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is: We are an Australian media agency specializing in channel planning and buying. Our heritage is in media investment, channel strategy, and campaign execution, but our clients increasingly require a stronger digital advisory and implementation layer. We need a senior digital expert who can strengthen our capability across performance media, organic digital growth, search, website effectiveness, analytics, and business outcome attribution.
Role Overview: We are seeking a Head of Digital & Performance to lead and elevate the agency’s digital capability across strategy, activation, optimisation, analytics, and business outcome reporting.
This is a senior leadership role responsible for integrating digital channels into a unified performance ecosystem across SEO, paid search, paid social, organic social, website optimisation, analytics, and attribution. The role ensures digital investment is measured by commercial outcomes such as revenue, leads, applications, acquisition efficiency, and customer value rather than platform metrics alone.
A key focus will be working with AI-enabled audience intelligence platforms, including SQREEM, to translate behavioral insights into activation strategies, testing frameworks, and measurable business outcomes.
This role is critical to strengthening the agency’s digital capability. The Head of Digital & Performance will ensure digital media is strategically integrated, technically robust, and commercially accountable driving measurable business outcomes for clients and elevating the agency’s overall performance offering.
Key Responsibilities:
Digital Strategy and Leadership
Lead integrated digital strategy across paid, owned, and organic channels
Align SEO, paid media, social, and website activity to end-to-end customer journeys
Define budget allocation and channel mix based on performance outcomes
Provide senior digital advisory to clients and internal teams Performance Media Oversight
Oversee strategy and optimisation across Google Ads, paid search, paid social, YouTube, and programmatic
Review campaign structures, audience targeting, and conversion strategies
Ensure platform recommendations are validated against commercial outcomes
Guide specialists and external partners on optimisation priorities SEO, Website & Conversation Optimization
Lead SEO strategy including technical, on-page, local, and content SEO
Assess website performance, landing pages, and conversion pathways
Improve CRO, UX, tagging, analytics setup, and page performance
Ensure alignment between paid media and organic search strategy Analytics, Attribution & Reporting
Own weekly, monthly, and quarterly performance reporting frameworks
Connect media, CRM, and business data into actionable insights
Define attribution approaches suited to client maturity and data availability
Deliver reporting that explains performance, commercial impact, and next actions SQREEM AI Integration & Audience Strategy
Translate AI-driven audience insights into activation strategies using SQREEM
Build test-and-learn frameworks for audience segmentation and campaign activation
Ensure AI-led planning is linked to measurable business outcomes
Evaluate platform outputs and refine targeting strategies Client Leadership & Advisory
Act as senior digital advisor to retail and finance clients
Simplify complex digital and attribution concepts for senior stakeholders
Present strategic recommendations with commercial clarity and confidence Internal Capability Development
Develop digital planning, QA, and reporting frameworks
Train internal teams across digital strategy and performance media
Improve agency governance across tracking, tagging, and reporting standards
Reduce reliance on platform-driven insights by building independent capability Requirements
Required Skills and Qualifications:
8–12+ years in digital strategy, performance marketing, or digital analytics roles
Strong background in agency, consultancy, platform, or advanced client-side environments
Proven experience across retail and financial services sectors
Hands-on understanding of SEO, paid media, analytics, and conversion optimisation
Experience working with complex customer journeys and regulated environments
Strong exposure to attribution modelling and performance measurement frameworks Technical & Platform Expertise
Google Ads, Meta Ads, YouTube, programmatic platforms
GA4, Google Tag Manager, Looker Studio
SEO tools and technical optimisation principles
CRM or sales data integration for performance tracking
CRO, landing page testing, and UX performance analysis
Understanding of AI-driven audience planning tools (e.g., SQREEM or similar) Key Success Measures
Improved digital maturity across agency teams
Stronger link between media activity and commercial outcomes
Higher client confidence in digital strategy and reporting
Clear, consistent weekly/monthly/quarterly reporting frameworks
Improved campaign efficiency and reduced wasted media spend
Reliable tracking, tagging, and attribution governance
Effective integration of AI-driven audience planning into campaigns
Work Arrangement & Expectations:
This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
Disclose any existing ongoing roles or client work
Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)
