OVERVIEW OF 73 STRINGS:
73 Strings is an innovative platform providing comprehensive data extraction, monitoring, and valuation solutions for the private capital industry. The company's AI-powered platform streamlines middle-office processes for alternative investments, enabling seamless data structuring and standardization, monitoring, and fair value estimation at the click of a button. 73 Strings serves clients globally across various strategies, including Private Equity, Growth Equity, Venture Capital, Infrastructure and Private Credit.
Our 2025 $55M Series B, the largest in the industry, was led by Goldman Sachs, with participation from Golub Capital and Hamilton Lane, with continued support from Blackstone, Fidelity International Strategic Ventures and Broadhaven Ventures.
About the Role:
73 Strings is seeking a detail-oriented and driven Marketing Operations Analyst and help build our marketing operations function. This is a hands-on, high-impact role for someone who is eager to work across marketing systems, data, campaign execution, and cross-functional coordination at a fast-growing fintech company serving the global private capital markets industry.
You will work closely with the marketing and revenue operations team to keep our marketing engine running efficiently — managing data quality, supporting campaign and ABM execution, coordinating with our BDR team, and helping us make sense of our pipeline data.
The ideal candidate demonstrates proficiency in leveraging AI tools to automate workflows and optimize daily output. We value individuals who proactively integrate emerging technologies to enhance efficiency and deliver high quality results.
What You’ll Do
Marketing Automation & Campaign Support
Support the build and maintenance of HubSpot workflows for email marketing, lead nurturing, and lead scoring
Assist in setting up and QA-ing marketing campaigns across channels, ensuring accurate targeting, tracking, and follow-through
Help scale campaigns across different markets while maintaining personalization and relevance
Monitor campaign performance and flag issues or optimization opportunities to the team
BDR Coordination & Lead Routing
Act as the operational link between marketing and the BDR team — ensuring leads generated from campaigns are routed correctly and followed up on promptly
Set up and maintain lead routing rules and assignment workflows in HubSpot
Monitor lead flow and flag any gaps, delays, or data quality issues that could impact BDR outreach
Support BDR onboarding on marketing tools and processes, including how to use sequences, track engagement, and log activity in HubSpot
Collaborate with BDRs and RevOps to align on MQL definitions, qualification criteria, and handoff processes
Events & Conference Support
Support the planning and operational execution of industry events, conferences, and webinars that 73 Strings attends or hosts
Help manage pre-event logistics including registration tracking, attendee list management, and HubSpot campaign setup for event follow-up
Coordinate post-event workflows — uploading contact lists, triggering nurture sequences, and tracking event-sourced pipeline in HubSpot
Track event ROI by monitoring pipeline and meetings generated from event participation
Cross-Functional Partnership
Serve as a reliable operational partner to Sales, RevOps, and Finance — supporting shared data, reporting, and process alignment
Coordinate with RevOps to ensure HubSpot data flows correctly between marketing and sales pipelines, and that attribution is captured accurately
Support Finance with marketing budget tracking and spend reporting
Work with the Sales team to ensure marketing materials, sequences, and campaign assets are up to date and accessible in the right tools
Participate in weekly pipeline and forecast reviews, contributing marketing-sourced pipeline data and campaign context
Data Management & Hygiene
Own day-to-day data quality and governance for marketing activities in HubSpot
Run regular data audits and cleanup processes to ensure contact, company, and deal data is accurate and complete
Reporting & Analytics
Build and maintain dashboards and reports tracking campaign performance, lead generation, and pipeline contribution
Support weekly pipeline reporting and contribute to board-level marketing metrics
Help implement and maintain attribution tracking so we understand what channels and campaigns are driving results
Process & Project Support
Help document and improve marketing workflows, campaign processes, and post-mortem frameworks
Support the evaluation and onboarding of new marketing tools and integrations as the stack evolves
About You
Experience
3+ years of experience in marketing operations
Hands-on experience with HubSpot or another marketing automation platform (HubSpot strongly preferred)
Exposure to B2B SaaS or fintech environments is a plus
Experience supporting BDR or sales teams operationally is a plus
Skills & Mindset
Strong attention to detail and genuine care for data quality
Comfortable working in spreadsheets and building reports; experience with BI tools (Tableau, Power BI, or similar) is a plus
Curious and self-directed — you don’t wait to be told what needs fixing
Able to manage multiple tasks and priorities in a fast-paced, global environment
Collaborative team player who communicates clearly across functions
Comfortable working across time zones and with a globally distributed team
Technical Familiarity
HubSpot (required) - workflows, lists, forms, reporting
Google Analytics or similar web analytics tools
Familiarity with AI-enabled marketing tools (e.g., Claude/ChatGPT, Tofu, Clay) is a bonus
