Marketing Operations Manager, DTC
Remote | Full-Time | Individual Contributor | $75,000 – $95,000 Base Salary
About Healthy Back Institute
Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on a foundation of six core values: Freedom, Love, Team, Growth, Excellence, and Courage.
We are currently migrating from a legacy custom-development tech stack to a modern, SaaS-native commerce platform centered on UltraCart. As part of that transition, we are building out a Business Operations Manager team- a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific business unit and owns a company-wide specialty. This role's specialty is marketing operations and execution.
The Opportunity
This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the operational engine behind our marketing campaigns, CRO testing program, product launches, and brand consolidation work. As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack, you will keep marketing, product, creative, tech, and customer success aligned- building campaign timelines, managing testing and launch backlogs, coordinating product rollouts end-to-end, and ensuring work ships on a predictable cadence.
You will be the operational partner to the COO and marketing leadership on campaign execution, funnel performance, and product launches, and the cross-functional translator who unblocks creative, tech, and customer success when a test, campaign, or launch is stuck between teams. This is a full-time, exempt individual contributor position reporting to the COO.
What You'll Own
Marketing Campaign Execution
Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
Build and manage timelines, dependencies, and deliverables across Marketing, Creative, Tech, and Customer Success
Remove blockers proactively and keep work moving against clear deliverables and revenue outcomes CRO and Funnel Operations
Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
Ensure all tests are properly scoped, quality checked, and launched on time
Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics Product Launch and Brand Consolidation Operations
Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech
Support HBI's brand consolidation work- migrating legacy domains (e.g., losethebackpain.com, health and wellness tools) into our unified Living Well Nutraceuticals presence on UltraCart
Ensure clean QA and go-live processes for new product initiatives and migrated assets Cross-Functional Workflow and Process
Act as the central coordination point between Marketing, Product, Tech, and Customer Success
Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
Identify bottlenecks early and drive resolution before they impact delivery What Success Looks Like
Campaigns, tests, and launches ship on time and on spec consistently
The CRO testing backlog moves at a predictable cadence with clear outcomes tracked
Brand consolidation and domain migration work stays coordinated across marketing, product, and tech touchpoints
Cross-functional teams have clear timelines, owners, and accountability at every stage
Processes exist and are followed, reducing reliance on heroics or last-minute scrambles What You Bring
Required
3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV and revenue
Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments Preferred / Bonus
Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
Experience with subscription, free trial, or continuity business models
Familiarity with UltraCart or similar SaaS commerce platforms
Familiarity with email and SMS platforms such as Klaviyo or Maropost
Experience in lean, fast-paced, or turnaround business environments Who You Are
A strong project manager who drives work to completion and keeps stakeholders aligned
A systems thinker who understands how marketing, tech, and creative workflows connect, and who manages dependencies proactively
A data-oriented operator who understands how your work connects to conversion rate, AOV, and revenue
Someone who pushes initiatives forward without waiting for constant direction
Someone with real experience navigating the operational complexity of replatforming, domain migration, or brand consolidation across systems and teams About the Team
You will be part of HBI's Business Operations Manager team- a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific business unit (such as Customer Success, Marketing & Product Development, People & Talent, or Systems & Data) and owns a company-wide specialty. This role's specialty is marketing operations and execution- meaning you set the standard for how marketing and product work gets executed across HBI.
You will partner closely with Marketing, Product Development, Creative, Tech, Customer Success, and external vendors and agency partners.
If you've built your career driving execution in fast-moving DTC or marketing environments and want a role with real ownership and direct impact on revenue, we'd love to hear from you!
