About the Role
As a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and skilled in writing persuasive and engaging ad copy for ads across Google and Meta platform
Job Responsibilities:
Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
Write compelling ad copy that aligns with campaign objectives and resonates with the target audience
Conduct keyword research and audience targeting to support campaign strategy
Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)
Analyze data using GA4 and provide actionable insights and regular reports
Collaborate with the creative team to align ad copy and creatives with campaign goals
Manage product feeds for Google Merchant Center and Facebook Catalog
Stay up to date with platform changes and digital advertising best practices Requirements
2+ years of experience in media buying or digital performance marketing
Proven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)
Strong understanding of Google Analytics (GA4), conversion tracking, and reporting
Experience in writing high-converting ad copy for Google Ads and Meta Ads (Facebook/Instagram)
Experience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tags
Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
Ability to work independently, manage budgets, and optimize toward performance goals
Excellent communication, problem-solving, and analytical skills
Experience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog) Benefits
What we offer:
Opportunities for growth and advancement
Competitive compensation package
Work Hours:
