PR Coordinator
Early-Career Operators Welcome to Apply
Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: Senior PR Manager
About the Role
Seeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. The PR Coordinator is the entry seat onto our in-house PR and Communications team, reporting to the Senior PR Manager. This is one of the best roles in the company for a hungry, early-career operator who wants to learn PR by doing it, in a small team that ships fast.
You will not be making the coffee. From week one you will be drafting pitches, tracking media coverage, supporting the casting of Seeking members for press interviews, building media lists, and learning how to pitch journalists from someone doing it at a senior level. You will also be on-call to step in front of a camera or microphone yourself when needed.
This is the right role for someone two years out of school (or with one to two years of PR or journalism experience) who is hungry, organized, AI-native, and willing to do the work. The job is not glamorous every day. Done well, it is the fastest way to become a PR Specialist or Senior PR Manager in three to five years.
Who Should Apply
We care about wiring more than resume. We are especially open to candidates from these backgrounds:
New PR agency hires (Assistant Account Executive to Account Executive) looking for in-house experience
Recent journalism or communications graduates with one or two internships and a portfolio of clips
Early-career marketing coordinators ready to specialize in PR and communications
Newsroom interns or junior reporters ready to cross to the PR side
Self-taught communicators with a strong portfolio and a clear voice, even if the resume is non-linear If you are early in your career, hungry, organized, and would rather be useful on day one than wait for someone to onboard you, this role is for you.
Core Responsibilities
PR Operations & Media Support
Draft press releases, media alerts, pitch emails, Q&As, fact sheets, executive bios, and briefing documents for review by the Senior PR Manager and PR Specialist
Support incoming media requests by gathering information and routing approvals internally
Maintain media lists, pitch calendars, and journalist contact databases
Monitor and organize daily media coverage; prepare summaries and internal reports
Research journalists, influencers, podcasts, and media opportunities relevant to the brand
Support outreach efforts to media contacts and influencers under the Senior PR Manager's and PR Specialist's direction
Help create media kits, fact sheets, executive bios, Q&As, and briefing documents
Track competitor PR activity and flag interesting items to the team
Help coordinate award submissions and speaking opportunities
Identify PR opportunities through Qwoted, HARO, and similar platforms daily
Surface trending topics and cultural conversations the team should consider hijacking
Flag potential reputation or media risks to the Senior PR Manager when identified Member Casting & Storyteller Book Support
Support the day-to-day operations of the Seeking member casting book under the PR Specialist's direction
Help recruit and vet new members for the book
Prepare member briefing packets ahead of press interviews (outlet, journalist, angle, talking points)
Help match members to journalist interview requests and coordinate availability
Manage NDAs, consent forms, and post-interview follow-ups for member interviewees
Keep the casting book tagged, searchable, and current Spokesperson Willingness
Be willing to participate in interviews and serve as a spokesperson for Seeking.com when needed
Complete media training as the company offers it and build personal comfort on camera, in audio, and with reporters
Step in for the Senior PR Manager or PR Specialist when they are unavailable for a lower-stakes media opportunity
Coordinate with the Senior PR Manager and legal on any spokesperson appearance with reputational sensitivity Agency & Cross-Functional Coordination
Support day-to-day communication with our outside agency partners in the UK and US
Schedule meetings and maintain calendars for PR initiatives
Track deadlines, deliverables, approvals, and follow-up items across projects
Help review agency materials for accuracy, formatting, and brand consistency
Prepare meeting notes, action items, and follow-up summaries
Share approved messaging, campaign updates, and brand guidelines with partners Marketing Operations & Administrative Support
Create and update Jira tickets and maintain organized project workflows
Gather materials and agenda items for team meetings
Maintain calendars, trackers, and shared planning documents
Update SOPs and process documentation for recurring workflows
Support integrated campaign coordination across PR, creative, social, and digital teams
Maintain PR asset libraries: approved imagery, messaging documents, and executive materials
Proofread communications for grammar, formatting, tone, and brand consistency Media Monitoring & Reporting
Monitor daily media coverage across digital, print, broadcast, and social channels
Compile media coverage reports and basic PR performance metrics
Track media outreach activity and coverage opportunities in internal systems
Support coordination of interviews, press opportunities, and media activations
Help prepare weekly and monthly reporting summaries for leadership Required Qualifications
1 to 2 years of experience in PR, communications, marketing, journalism, media, or related roles (internships count)
Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent track record
Strong written and verbal communication skills
Excellent organizational and project coordination abilities
AI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools in your daily workflow and can describe what you use them for
Ability to manage multiple priorities and deadlines simultaneously
Strong attention to detail and commitment to quality
Familiarity with PR and project management tools preferred (Google Alerts, Muck Rack, Cision; Jira, Asana, or Monday; Google Workspace and Microsoft Office)
Understanding of AP style and professional communications standards
Willingness to be media-trained and to participate in interviews as a spokesperson for Seeking.com when called on
Collaborative mindset with strong interpersonal skills Preferred Qualifications
Internship or junior agency experience in PR, communications, or media
Experience supporting media outreach or influencer coordination
Familiarity with premium, lifestyle, consumer tech, or dating brands
Experience in fast-paced startup or agency environments
Social media or content coordination experience
Published clips from a school paper, magazine, blog, or newsletter
Comfort with reputation work for brands that carry public-perception baggage Critical Success Factors
Reliability: Things you own get done, on time, every time
Speed of Learning: You absorb feedback fast and you do not need to be told the same thing twice
Resourcefulness: You figure things out before you ask. When you do ask, you bring options, not just questions
Casting Support: Members in the book describe their interactions with you as warm, prepared, and professional
Camera Willingness: You are ready and willing to step in front of the camera when asked
AI as Leverage: You use AI as part of your daily workflow and your output reflects it Cultural Fit: Who Thrives Here
Be honest with yourself about whether this is your environment:
You are hungry. You would rather be busy and learning than comfortable and stagnant
You are organized by nature. You make spreadsheets unprompted. You like a tidy inbox
You want to be coached, not coddled. You want a manager who pushes you and you can take direct feedback
You are willing to be on camera or behind a microphone yourself. PR people at Seeking are not just behind the scenes
You care about the dating and relationships space, or you are curious enough about it to become a student
You are comfortable working on a brand with public-perception baggage and helping change the narrative
You take ownership. You would rather fix something quietly than wait for someone to assign it Day-in-the-Life
Morning media monitoring; compile a coverage summary by the team stand-up
Draft a pitch or press release for the Senior PR Manager and PR Specialist's review
Prep a member from the casting book for a journalist interview later in the day
Build a targeted media list for an upcoming campaign
Update Jira, the asset library, and shared trackers
Send the daily wrap-up to the team Slack with placements, opportunities flagged, and what is on deck for tomorrow What Success Looks Like in the First 12 Months
You are seen as the team's most reliable operational partner; nothing falls through the cracks on your watch
Your draft work needs progressively less editing each quarter
The casting book is in better shape under your support than it was when you joined
You have stepped in as a spokesperson at least once, even on a small opportunity, and represented the brand well
Your AI workflows have made you measurably faster than peers without them
You have a clear development plan with your manager and you are on track to promote to PR Specialist within 18 to 24 months Why This Role Matters
Every great PR function runs on the work of a great coordinator. The Senior PR Manager and PR Specialist will ship more, faster, and better because of you. The members in the casting book will have a smoother experience because of you. The agencies will run cleaner because of you. The work you do at this level shapes the foundation of a function that is responsible for transforming how millions of people perceive Seeking.
Compensation & Benefits
Base salary: $60,000 to $75,000, commensurate with experience
Performance bonus: up to 10% of base, tied to delivery quality, coverage tracking accuracy, and contribution to team output
Full-time, exempt, fully remote within the US
Health, dental, vision, 401(k), and standard benefits package
A real career path. PR Coordinator to PR Specialist in 18 to 24 months for the right operator
