Product Owner CRM (w/m/d - all genders welcome!)

<p> <strong>Headquarters:</strong> Remote </p> <div class="description-wrapper description-wrapper-shown" lang="en"><br><br><h5 class="detail-block-title">Overview</h5><br><div class="detail-block-description"><br><p><strong><span>Start date:</span></strong><span> immediately / Full-time (40 hrs.) / <strong>Application deadline:</strong> February 17, 2026 / <strong>Work location:</strong> Remote</span></p><br></div><br><br><br><h5 class="detail-block-title">About us:</h5><br><div class="detail-block-description"><br><div><span>Steps can do more than we think: They influence how we feel, move, and live. That’s why we make shoes that are as minimal as possible and give our feet back their natural freedom. Because, really, we’re made for walking barefoot. What began in 2015 with the search for the right children’s shoes became a mission: as little shoe as possible, as much as necessary. Crafted from natural materials and under fair conditions—for a holistic, free-flowing walking experience. The steps we take in Wildling shoes bring us a little closer to ourselves and let us feel what we and our feet are made for. Conscious movements, the fascination of nature, the power of the moment—Wilding our lives with every step.</span></div><br></div><br><br><br><h5 class="detail-block-title">You as part of Wildling:</h5><br><div class="detail-block-description"><br><span>As a<strong> Product Owner CRM (w/m/d – all genders welcome!) </strong>, you are responsible for the further development of Wildling’s CRM throughout the entire customer journey. You ensure that our CRM strategy is effectively implemented—with the goal of strengthening orientation, repeat purchases, and long-term customer loyalty. You will take on the technical leadership of the CRM stream, collaborate with Creative Strategists and our analysts, and shape CRM as a central component of the brand experience.</span><br></div><br><br><br><h5 class="detail-block-title">These tasks await you:</h5><br><div class="detail-block-description"><br><ul><li>You will assume <strong>technical responsibility for the CRM / Customer Relations stream</strong> and continuously develop it further</li><li>You will <strong>translate the CRM strategy</strong> into concrete CRM journeys, campaigns, and systems throughout the customer lifecycle—from onboarding to retention and winback</li><li>You will develop and maintain a clear <strong>segmentation and progression logic</strong> based on customer, purchase, and behavioral data</li><li>You will <strong>design and optimize CRM campaigns</strong>, automations, and brand-defining communication moments via email, WhatsApp, and SMS</li><li>You ensure brand-aligned, consistent, and appreciative <strong>CRM communication across all relevant touchpoints</strong></li><li>You work data-driven with Shopify data, CRM KPIs, surveys, and customer feedback to derive concrete optimizations</li><li>You work closely with creative strategists, analysts, and developers, bridging the gap between brand, data, and technology</li></ul><br></div><br><br><br><h5 class="detail-block-title">Here’s how you’ll contribute:</h5><br><div class="detail-block-description"><br><ul><li><strong>CRM &amp; Lifecycle: </strong>Several years of experience in CRM, lifecycle, and retention marketing (ideally e-commerce/D2C) with a holistic view of the customer lifecycle.</li><li><strong>Channels &amp; Journeys:</strong> Very strong hands-on experience in email as well as WhatsApp/SMS marketing and the development of high-performing, brand-aligned, cross-channel journeys.</li><li><strong>Klaviyo: </strong>In-depth operational expertise ranging from setup and strategy to flows, segmentation, and QA, through to reporting and optimization.</li><li><strong>Data &amp; Tech:</strong> Data-driven approach, strong in analysis, testing, and optimization; excellent understanding of Shopify, CRM data, integrations, and data hygiene.</li><li><strong>Work Style & Mindset:</strong> Structured, self-directed work style with a strong understanding of the brand, ownership, curiosity, and confident communication in German and English</li><li><strong>Leadership Experience (optional): </strong>If you have experience in the technical and/or disciplinary leadership of teams, that’s a plus, but not a requirement</li></ul><br></div><br><br><br><h5 class="detail-block-title">How we work and what you can expect from us:</h5><br><div class="detail-block-description"><br><strong><span>How we work:</span></strong><ul><li>We shape things together – your ideas matter from the very beginning</li><li>Learning organization: curious, courageous &amp; open to change</li><li>Appreciative collaboration with room for personal development</li><li>Remote-first with plenty of flexibility in location &amp; time</li><li>Close collaboration via tools like Slack &amp; Asana</li><li>Regular in-person interaction in co-working spaces &amp; team meetings</li><li>4 team events together per year</li></ul><span><strong>Our benefits:</strong></span><ul><li>Flexible working hours &amp; excellent work-life balance leisure</li><li>Optional company bike for you and your family</li><li>Employee discount on our products</li><li>Company fitness programs</li><li>Individual professional development opportunities</li><li>Optional sabbatical</li><li>Workation up to 180 days/year</li><li>PME Family Service (childcare, elder care, counseling &amp; preventive healthcare)</li><li>BahnCard25</li></ul><br></div><br><br><br><h5 class="detail-block-title">Next steps:</h5><br><div class="detail-block-description"><br><span>We particularly welcome applications that contribute to our efforts to strengthen diversity at Wildling. If you see yourself in this description and would like to join us, we look forward to receiving the following information from you:</span><ul><li>Your <strong>resume</strong>, please without a photo or date of birth</li><li>Instead of a traditional cover letter, we ask that you provide us with an <strong>initial insight into your motivation and expertise by answering the 2 questions in the application form</strong> to give us an initial insight into your motivation and expertise</li><li>Your <strong>salary expectations</strong> and your <strong>earliest possible start date</strong></li></ul><span>All information about our recruiting process<a href="https://www.wildling.shoes/pages/jobs"> </a>can be found <a href="https://www.wildling.shoes/pages/jobs">here</a>. If you have any questions, please feel free to contact our recruiting team at jobs@wildling.shoes; we’re happy to help.<br></span><strong><span><br>We look forward to receiving your application!</span></strong><br></div><br><br></div> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/wildling-shoes-product-owner-crm-w-m-d-all-genders-welcome">https://weworkremotely.com/remote-jobs/wildling-shoes-product-owner-crm-w-m-d-all-genders-welcome</a></p>