Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Role Summary:
We are looking for a data-driven CRM expert to join our team supporting a large tech client. In this role, you will serve as the bridge between marketing strategy and technical execution, transforming complex data signals into high-impact customer experiences. You aren’t just building lists; you are architecting the audience logic that powers major APAC promotional campaigns and global product launches. We are looking for a problem-solver who is as comfortable writing SQL queries as they are managing senior stakeholders. If you are passionate about the customer lifecycle and thrive in a collaborative, rapid-fire environment, you’ll fit right in!
This role requires you to work in an APAC-friendly time zone, starting at 5:30 a.m. IST.
Role:
Content Thought Leadership & Localisation: Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights. Proactively surface region-specific requirements to ensure global assets are designed for local relevance and maximum impact.
NPI & Sustain Program Management: Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets. Ensure all markets receive transcreated content—including videos, e-learning modules, and one-pagers—aligned with go-live dates.
Vendor & Agency Management: Serve as the primary liaison for transcreation agencies, local reviewers, and field teams. You will ensure linguistic precision and brand voice consistency across Japan, Australia, India, Taiwan, and Southeast Asia, while managing publishing vendors to guarantee on-time delivery.
Regional Campaign Development: Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns. You will develop assets that resonate with local retail teams to drive product advocacy and brand engagement.
Advocacy & Engagement Programs: Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff, managing initiatives such as contests, seeding programs, and gamified engagement.
Cross-Functional Partnership: Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
Platform & Operational Delivery: Oversee the vendor responsible for the upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
Budget & Performance Tracking: Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.
You:
BA/BS degree or equivalent experience in Business, Marketing, or Education
12+ years of experience in retail training, trade marketing, or project management.
Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
Experience managing localisation workflows and working with external vendors.
Previous experience in the Consumer Electronics or Tech industry.
Familiarity with Learning Management Systems (LMS) and content authoring tools.
Strong understanding of regional retail landscapes and cultural nuances across APAC.
Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
Exceptional verbal and written English communication and presentation skills.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
Maker Lab is a marketing agency that specializes in building decentralized, technology-led teams through a talent-centric approach. The company embeds cross-functional teams of multidisciplinary specialists directly into client teams to deliver integrated marketing solutions. Their expertise spans digital marketing competencies including measurement & analytics, content production, and social-first creative campaigns. Maker Lab focuses on collaborative partnerships with clients from the ground up, combining strategic insight-led thinking with hands-on execution across digital platforms and emerging channels.
