Sales Operations

Sales Operations at Carda Health

About the Role

We’re looking for a highly motivated and detail-oriented Sales Operations role to build and scale the infrastructure that powers our sales organization. This role sits at the intersection of Sales, Marketing, and RevOps, and is critical to driving efficiency, visibility, and revenue growth.

You will own our sales tech stack, Salesforce ecosystem, reporting, and process optimization—ensuring our go-to-market teams have the tools, data, and workflows needed to succeed.

This is a hands-on role ideal for someone who thrives in a fast-paced startup environment and enjoys building systems from the ground up.

Key Responsibilities

Sales Technology & Systems Ownership

• Evaluate, select, and manage the sales tech stack (CRM, engagement tools, data providers, enrichment tools, etc.)

• Lead implementation, integration, and optimization of tools across Sales and Marketing

• Ensure seamless data flow between systems (e.g., Salesforce, marketing automation, product tools)

• Manage vendor relationships, contracts, and ongoing tool performance

• Continuously assess and recommend new technologies to improve efficiency and scalability Salesforce Administration & Optimization

• Own day-to-day administration of Salesforce (user setup, permissions, workflows, validation rules)

• Design and maintain scalable data architecture and object models

• Build and manage reports and dashboards to provide actionable insights

• Ensure data accuracy, cleanliness, and governance across the CRM

• Partner with Sales leadership to evolve pipeline stages, forecasting, and opportunity management Reporting, Analytics & Insights

• Develop and maintain dashboards for pipeline health, conversion rates, and revenue forecasting

• Deliver regular reporting on key sales and marketing KPIs

• Analyze funnel performance and identify areas for improvement

• Support leadership with ad hoc analysis and data-driven recommendations Campaigns, Attribution & Marketing Support

• Build and manage Salesforce Campaigns to track marketing initiatives, events, and outbound efforts

• Own campaign attribution models and reporting (first touch, multi-touch, etc.)

• Support marketing with list uploads, segmentation, and targeting

• Ensure proper lead source tracking and campaign ROI measurement

• Partner with Marketing to improve lead routing, scoring, and lifecycle management Sales Process & Enablement

• Develop and document sales processes, workflows, and best practices

• Create and maintain sales playbooks, SOPs, and training materials

• Support onboarding and ongoing enablement for sales reps on tools and processes

• Identify friction points in the sales cycle and implement solutions to improve efficiency

• Drive adoption of tools and processes across the sales team Lead Management & Data Operations

• Manage lead flow, routing rules, and assignment logic

• Ensure SLA adherence between Sales and Marketing (MQL → SAL → SQL)

• Oversee data enrichment, deduplication, and hygiene initiatives

• Maintain clean and actionable account, contact, and opportunity data Cross-Functional Collaboration

• Act as a key partner to Sales, Marketing, and Leadership teams

• Align on definitions (MQL, SQL, pipeline stages) and reporting standards

• Support GTM planning, territory design, and capacity modeling

• Help build a scalable RevOps foundation as the company grows Qualifications

Required

• 2-3+ years in Sales Operations, Revenue Operations, or Sales Support roles (startup experience preferred)

• Strong hands-on experience with Salesforce

• Experience implementing and managing sales tools (e.g., outreach, enrichment, analytics platforms)

• Proven ability to build reports, dashboards, and data models

• Strong analytical skills with the ability to translate data into actionable insights

• Experience working cross-functionally with Sales and Marketing teams Preferred

• Salesforce Admin certification

• Experience with marketing automation platforms (e.g., HubSpot, Marketo)

• Familiarity with tools like Outreach, Salesloft, ZoomInfo, or similar

• Experience building attribution models and campaign reporting

• Background in high-growth or early-stage startup environments Expectations for Success (First 90–180 Days)

• Establish clean, reliable Salesforce reporting and dashboards for leadership

• Audit and optimize the current sales tech stack and integrations

• Implement scalable lead routing and lifecycle management processes

• Build out campaign tracking and attribution for marketing efforts

• Deliver clear sales playbooks and process documentation

• Improve pipeline visibility and forecasting accuracy

• Increase sales team efficiency through better tools and workflows What Success Looks Like

• Sales reps spend more time selling and less time on admin work

• Leadership has clear, real-time visibility into pipeline and performance

• Marketing and Sales are aligned on lead quality, attribution, and ROI

• Systems are scalable, automated, and reliable

• Data is clean, consistent, and actionable