We are seeking a contract Web Product Owner to serve as the strategic and technical lead for globalknowledge.com. This role owns the end-to-end performance of our web presence — from information architecture and data integration to site analytics and agency governance. You will sit at the intersection of marketing, IT, and external agency partners, translating business requirements into a high-performing, globally consistent web experience that supports pipeline generation, course discovery, and eCommerce conversion across our NAM and EMEA operations. Key Responsibilities Website Strategy & Product Ownership
Define and maintain the product roadmap for globalknowledge.com, prioritizing initiatives based on business impact, technical feasibility, and user experience outcomes
Own the information architecture of the website, ensuring intuitive navigation, logical content hierarchy, and alignment with buyer journeys across all audience segments
Serve as the primary business owner and internal point of escalation for all web operations, including content publishing workflows, page performance, and site health
Partner with Geo Marketing Managers, Campaign Ops, and Product Marketing to translate go-to-market priorities into web requirements and timelines
Lead conversion rate optimization (CRO) initiatives in collaboration with the Digital Marketing Manager, identifying friction points and driving A/B testing programs
Data Integration & Technical Requirements
Own the functional requirements for data flows between globalknowledge.com and backend ERP systems: Dynamics 365 for NAM operations and BAPS ERP for EMEA operations
Ensure course catalog data, pricing, scheduling, and availability are accurately surfaced across regional web properties, with parity between source systems and front-end display
Partner with IT and agency development teams to document, maintain, and prioritize technical specifications for integrations, data feeds, and system dependencies
Identify and resolve data quality issues that impact site experience, search accuracy, or conversion — working across marketing, IT, and operations to implement fixes
Maintain a clear understanding of the dual CMS environment (Umbraco for NAM; Sitecore for EMEA) and manage requirements accordingly across both platforms
Analytics & Performance Reporting
Own web analytics infrastructure in partnership with Campaign Ops, ensuring proper tagging, tracking, and attribution across Salesforce and Google Analytics (GA4)
Define and maintain a web KPI framework covering traffic, engagement, conversion, and pipeline contribution — reporting regularly to senior marketing and business leadership
Monitor site performance proactively, flagging anomalies, surfacing opportunities, and translating data into clear, actionable recommendations
Build and maintain dashboards that give visibility into web performance by region, audience segment, and campaign source
Support SEO performance tracking in collaboration with SEO and content stakeholders, ensuring organic visibility is measured and optimized over time
Agency Partner Management
Serve as the day-to-day marketing lead for web hosting and development agency partners, including briefing, project management, sprint reviews, and performance accountability
Translate business and marketing requirements into detailed technical briefs that agency teams can act on efficiently and accurately
Manage project timelines, deliverable quality, and budget pacing across agency engagements, escalating risks proactively
Evaluate agency output against defined success criteria and maintain a continuous improvement cadence with partner teams
Coordinate with internal IT on infrastructure, security, and hosting decisions that intersect with agency-managed environments
Ideal Candidate
5+ years of experience in web product management, digital operations, or a closely related discipline — ideally within a B2B, SaaS, or professional training/education environment
Demonstrated ability to manage complex, multi-region web properties with distinct technical environments and data sources
Hands-on experience with CMS platforms; familiarity with Umbraco and/or Sitecore is strongly preferred
Working knowledge of ERP data integrations and the ability to document and communicate technical requirements across marketing, IT, and agency stakeholders
Proficiency with web analytics platforms including Google Analytics (GA4) and Salesforce reporting; experience building executive-facing dashboards
Proven experience managing external agency partners — including scoping work, managing timelines, and holding partners accountable to KPIs
Strong understanding of SEO fundamentals, site architecture best practices, and CRO methodology
Exceptional organizational and communication skills, with the ability to manage competing priorities across a globally distributed team
Experience working in a dual-stack martech environment (NAM vs. EMEA) is a significant advantage
