Adelaide is the leader in attention measurement and activation for the advertising industry. Since 2020, the company has become the trusted media quality measurement partner for 40% of Fortune 50 brands, providing its award-winning AU metric to help companies plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Adelaide's AU metric has been recognized by Adweek as "the attention economy's most widely recognized metric" and by AdExchanger as "Best Measurement/Analytics Capability." The company operates a unified AU ecosystem that enables brands, media agencies, and publishers to leverage and transact on attention data, with integrations across 125+ platforms and publishers including Google DV360 and The Trade Desk. Leading brands such as Dell, Diageo, and Jaguar Land Rover, along with premium publishers like Hearst, Spotify, and The New York Times, rely on Adelaide's solutions.
Industry
Advertising Technology
Company Size
51-200 employees
Founded
2019
Remote Policy
Hybrid
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