Canopy Planet

About Canopy Planet

Canopy is an environmental organization focused on protecting the world's remaining Ancient and Endangered Forests by transforming industrial supply chains away from virgin wood fiber. The company works with brands, packaging producers, and suppliers to drive adoption of Next Generation (Next Gen) materials sourced from agricultural residues and other lower-impact feedstocks. Canopy's Pack4Good (P4G) strategy specifically targets the packaging sector, which represents their highest-growth opportunity for non-wood fiber uptake, by clustering brand demand signals to create market conditions for large-scale Next Gen material adoption. The organization operates globally with a focus on priority markets including China and works across multidisciplinary teams to advance their 2030 sustainability goals.