e.l.f. Beauty

About e.l.f. Beauty

e.l.f. Beauty, Inc. is a multi-brand beauty company committed to delivering clean, cruelty-free cosmetics and skincare at accessible price points. The company operates a portfolio of brands including e.l.f. Cosmetics (flagship brand since 2004), e.l.f. SKIN, Well People, Naturium, and rhode skin—a curated skincare line developed by Hailey Rhode Bieber. With net sales of $1.6 billion in Fiscal Year 26 and 29 consecutive quarters of net sales growth, e.l.f. Beauty is the #2 mass cosmetics brand in the US and the fastest-growing among the top 5 mass cosmetics brands. The company serves a global customer base through retail partners and distributors, with a strong focus on innovation, high-performance formulations, and inclusive beauty solutions.