First Insight, Inc.

About First Insight, Inc.

First Insight is an AI-native platform that empowers retail brands to make data-driven decisions by capturing real consumer voice before committing to product, pricing, and assortment decisions. The company provides a Voice of the Customer platform powered by predictive AI, proprietary algorithms, and generative AI (Ellis) that answers critical business questions about what will sell, to which consumers, and at what price. Their Value Score solution is trusted by major brands including Under Armour, Family Dollar, Coppel, and Boden across retail, apparel, footwear, automotive, home goods, CPG, and hospitality sectors worldwide. Unlike traditional AI that relies on historical data and assumptions, First Insight grounds retail decisions in actual consumer feedback, enabling brands to design, price, and plan with evidence rather than discovering errors at markdown.