Groundtruth India Pvt Ltd
Advertising Technology
About Groundtruth India Pvt Ltd
GroundTruth is the leading location-based marketing and advertising technology company that sits at the convergence of offline and online data. The company delivers proprietary visitation data that enables brands, agencies, SMBs, and non-profits to drive high-performing business outcomes and ROI. GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, managed services, or tailored partnerships. The company has built proprietary filtering processes combining their Blueprint contextual mapping technology, owned and operated properties, and third-party mobile location data, yielding over 30 billion visits annually. Their focus is on providing marketers with tools to deliver media campaigns that drive measurable impact such as in-store visits and sales.
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