Lula is a commerce platform built exclusively for convenience store operators, addressing a significantly underserved vertical in digital commerce. The company powers digital ordering, delivery, and in-store commerce for 75+ regional chains across 3,000+ locations, having processed over 10 million orders. Lula offers three core products: Lula Hub, Lula Direct, and Lula Solo, which help convenience stores compete as modern, omnichannel retailers. The platform operates as both a SaaS and marketplace business, generating revenue through subscription, GMV-based revenue-share, and project-based billing models.
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