Nonprofit/Social Impact
RIVET is a nonprofit start-up that leverages the purchasing power of young consumers to fund youth-led social change globally. The company partners with brands and influencers to create pop-culture products and experiences that resonate with Gen Z, enabling young people to support brands aligned with their values. When consumers choose RIVET brand partners, it triggers donations funding youth changemakers worldwide in education, sustainability, health & wellness, and poverty & inclusion. Operating with a self-sustaining nonprofit model driven by co-branded product sales, RIVET projects to invest between $250MM and $375MM in youth-led social innovation over the next decade. The organization is co-led and co-designed by young people themselves, representing what they describe as the largest investment in youth-led social change.
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