Saff

About Saff

Saff is a six-week residency programme based in London designed specifically for Muslim founders who have already shipped products with real users or early revenue. The programme brings together ten founders to live in one house while building go-to-market systems for their companies, with support from in-residence mentors, visiting operators, and angel investors. Participants receive fully covered residency costs, access to a curated pipeline of buyer meetings engineered during the season, and flexible capital ranging from £20k to £100k based on their stage. The residency culminates in a London demo day attended by investors and buyers who have observed the founders' progress throughout the programme. Saff operates under positive action provisions to address the documented underrepresentation of Muslim founders in UK venture capital, with only 3% of UK venture deals going to Muslim founders despite representing 5-7% of the population.