E-commerce
Swoon Editions is an online-only furniture brand founded in 2012 that designs and sells distinctive furniture pieces through multiple channels including their own website, retail partnerships like John Lewis, and licensing arrangements. The company operates with a data-led approach, using an innovative in-house design process and testing platform to identify trends and validate designs before launch. They have grown from a venture-backed startup to a profitable business, combining original design with a digital-first retail experience.
Industry
E-commerce
Company Size
51-200 employees
Founded
2012
Beta · Sourced from candidate reports
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