Zeta Global

Zeta Global: The Data-Powered Whizz-Kid

Zeta Global, or as we like to call them, the 'Data-Powered Marketing Maestro', is a NYSE-listed (ZETA) company that's all about making marketers' lives easier, and dare we say, more fun. They've got their fingers in the advanced artificial intelligence (AI) pie and are using it to juggle trillions of consumer signals like a seasoned circus performer.

The Zeta Marketing Platform (ZMP)

Zeta Global's brainchild, the Zeta Marketing Platform (ZMP), is a single platform that unifies identity, intelligence, and omnichannel activation. It's like the Swiss Army Knife of marketing platforms, powered by one of the industry's largest proprietary databases and AI. And get this, it's not just a pretty face. Zeta's enterprise customers across multiple verticals are using ZMP to personalize experiences with consumers on an individual level across every channel. Talk about a game-changer!

Founded by Visionaries

Zeta was founded in 2007 by David A. Steinberg and John Sculley. If you're thinking, "Whoa, that's a pretty impressive duo," you'd be right. These guys had a vision to simplify sophisticated marketing and they've certainly delivered. Zeta is headquartered in the city that never sleeps, New York City, but they've got offices dotted around the globe. They're kind of a big deal.

A Culture of Trust and Belonging

But Zeta isn't all work and no play. They're committed to building a workplace culture of trust and belonging. They want everyone to feel invited to bring their whole selves to work, and they've got a forum for employees to celebrate, support, and advocate for one another. They don't just talk the talk, they walk the walk, with a firm commitment to diversity, equity, and inclusion.

Zeta in the News

And if you're still not convinced that Zeta Global is the bee's knees, they're regularly making waves in the media. Check out their press releases to see just what they're up to. Spoiler alert: it's always something exciting.

So there you have it, folks. Zeta Global: a data-driven, AI-utilizing, marketer-empowering, diversity-promoting powerhouse. They're not just in the game, they're changing it.