Account-Based Marketing Manager

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Account-Based Marketing (ABM) Manager, you are responsible for spearheading Rithum’s ABM strategy to drive targeted pipeline growth and revenue. In this role, you work closely with sales, demand generation, and product marketing to deliver highly personalized, multi-channel campaigns tailored to high-value accounts. Leveraging cutting-edge marketing technology, you are instrumental in aligning cross-functional teams to execute campaigns that deeply resonate with our Ideal Customer Profiles (ICPs) and business objectives.

Responsibilities

• Develop and execute a robust ABM strategy, aligning closely with sales and demand generation teams to drive engagement with target accounts.
• Collaborate with sales, CS, and marketing teams to identify target accounts and create personalized marketing plans.
• Define and track key performance indicators (KPIs) to measure the success of ABM campaigns.
• Manage and allocate budgets effectively for ABM campaigns to ensure efficient use of resources.
• Develop and execute strategies for account expansion, focusing on upsell and cross-sell opportunities within existing high-value accounts.
• Create a feedback loop with sales and CS teams to continuously refine ABM strategies based on learnings and performance data.
• Create and execute tailored campaigns across email, direct mail, digital advertising, events, content marketing, and sales to influence key stakeholders at priority accounts.
• Develop and manage tiered ABM programs, including one-to-one, one-to-few, and one-to-many campaigns.
• Integrate ABM strategies with field marketing or corporate events to drive deeper account engagement.
• Leverage 6sense and collaborate with Sales Enablement to deliver insights to sales teams, including account-level intent signals, behavioral data, and predictive analytics.
• Conduct research and gather insights on target accounts to inform campaign strategies.
• Partner with content marketing to customize assets such as case studies, videos, and whitepapers for specific accounts and personas.
• Creating meaningful touchpoints across the buyer journey to educate and engage target accounts supporting marketing funnel and opportunity progression.
• Use tools like Marketo, 6sense, and Salesforce to orchestrate and measure ABM programs, ensuring operational efficiency.
• Partner with demand generation, customer marketing, partner marketing, and product marketing to align messaging and campaigns for consistent execution.
• Work with external agencies or vendors to support ABM program execution when required.
• Monitor ABM campaign performance, analyze account engagement metrics, and use insights to optimize strategies, ensuring a high ROI.
• Define and track key performance indicators (KPIs) to measure the success of ABM campaigns.
• Use data-driven insights to refine and optimize ABM strategies and tactics.
• Report on ABM-specific metrics such as account engagement scores, pipeline influence, and win rates to demonstrate impact.
• Educate internal teams on ABM best practices, technologies, and the impact of campaigns on business objectives.
• Develop and maintain ABM playbooks and frameworks to ensure scalability and consistency in execution.

Qualifications

Minimum Qualifications

• 5+ years of experience in B2B marketing, with at least 2+ years in an ABM-focused role.
• Proven success in developing and managing ABM campaigns that drive pipeline and revenue growth.
• Hands-on experience with 6sense (and other ABM technology), Salesforce, and Marketo to support ABM efforts.
• Strong understanding of sales alignment and enablement, with a proven ability to collaborate with cross-functional teams in a high-growth, fast-paced environment.
• Data-driven approach with experience in tracking campaign performance and using insights to drive decision-making.
• Strong project management skills with the ability to prioritize competing initiatives and deliver results on time.

Preferred Qualifications

• Bachelor’s degree in a related field/specialty
• Experience in global B2B SaaS organizations or private equity-backed high-growth environments.
• Familiarity with digital marketing channels, including paid social, SEM, and display advertising.
• Demonstrated ability to manage and optimize a marketing technology stack to support scalable ABM programs.
• Relevant ABM certifications (e.g., Demandbase, 6sense, ITSMA) are a plus.

What it’s like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.