Department: Operations Location: Philippines Remote Status: Fully Remote Employment Type: Full-time
Our client is a U.S.-based digital marketing organization that helps businesses scale through data-driven advertising strategies. They manage a diverse portfolio of brands and rely heavily on performance marketing, strategic optimization, and high-quality creative execution to drive consistent results.
As a Meta & Google Ads Specialist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns. You'll collaborate closely with internal teams to execute strategies, improve performance, and maintain consistent results across multiple ad accounts.
This is a high-impact role for someone who can work independently, thinks strategically, and brings strong technical expertise.
Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages
Conduct audience and competitor research to build strong targeting foundations
Write effective ad copy and collaborate on creative direction
Analyze daily performance metrics and implement optimizations to achieve KPIs (CPA, ROAS, CTR, CPM, etc.)
Prepare performance reports and communicate insights clearly
Develop and test new strategies, audiences, creatives, and bid structures
Collaborate with internal teams for strategy reviews and campaign planning
Maintain structured documentation and follow internal paid media processes
3+ years of hands-on experience running Meta Ads and Google Ads
Strong understanding of performance marketing metrics and optimization tactics
Skilled in writing compelling ad copy for testing and scaling
Analytical thinker with the ability to interpret data and make actionable recommendations
Proactive communicator who can work independently in a remote setting
Comfortable working during U.S.-aligned hours and managing deadlines
Nice-to-Have:
Experience with reporting dashboards (GA, Looker Studio, etc.)
Experience with e-commerce or lead generation funnels
Familiarity with A/B testing frameworks and retargeting strategy
Basic Canva or creative briefing experience
Full-time
Remote
U.S.-aligned working hours
Competitive salary based on experience and demonstrated skill level
Please submit:
Your updated resume
Portfolio or screenshots of past ads you've managed
Sample ad copy (if available)
