Advanced Sales Specialist, GEDWorks Business Development
Job Type and Category: Full-Time
Location: Remote (U.S.-based) Travel: Up to 20% as needed for partner meetings, conferences, and employer engagements
About GED Testing Service
GED Testing Service (GEDTS) has opened college and career pathways for more than 20 million learners since 1942 through the GED® high school equivalency test and support services. Through GEDWorks, we partner with employers, workforce and state agencies, and nonprofit organizations to help adult learners earn their credential, while organizations simultaneously build their talent pipelines. GEDWorks expands access to GED® testing through individualized coaching and high‑quality curriculum to keep learners moving forward. Together, we’re advancing economic mobility and building a stronger, more resilient workforce.
Role Overview
We are seeking an Advanced Sales Specialist, GEDWorks Business Development to drive GEDWorks program growth through proactive prospecting, consultative sales, and strategic partnerships with employers, workforce organizations, non-profits, and state and local agencies. This role is accountable for building and managing a robust sales pipeline, clearly articulating the value of GEDWorks to external customers and internal teams, and collaborating cross‑functionally to advance revenue and impact goals.
This position operates in a highly collaborative environment, working closely with the Pearson GEST sales team, GEDWorks, and Marketing teams to identify, pursue, and close opportunities that expand access to education and career mobility for adult learners. This role reports to the Vice President of Operations & Strategic Partnerships, GED Testing Service.
Key Accountabilities & Responsibilities
Sales Pipeline Development & Prospecting
Own accountability for prospecting, qualifying, and building a consistent, high-quality sales pipeline for GEDWorks employer and workforce partners.
Identify and pursue new business opportunities with employers, workforce boards, community-based organizations, corrections agencies, and other partners aligned with the GEDWorks mission.
Apply consultative sales practices to understand partner needs and position GEDWorks as a value-driven workforce solution. Including collaborating closely with the marketing and comms teams on LinkedIn and other GED/GEDWorks campaigns. Internal Collaboration & Cross‑Selling
Serve as a GEDWorks subject-matter resource to the Pearson GEST sales team, effectively communicating program value propositions, use cases, and outcomes to support joint sales opportunities. Create playbooks and repeatable assets: standardized talk tracks, one-pagers, PPT pitch decks, FAQs, etc.
Collaborate with internal sales partners to uncover, shape, and advance multi-solution opportunities where GEDWorks enhances broader Pearson offerings.
Share market insights, customer feedback, and trends with leadership and cross-functional teams.
Collaborate closely with GEDWorks Account Managers to ensure a smooth handoff from sales to onboarding, supporting effective implementation, clear expectations, and strong early partner experience. Also, ensure renewal/expansion motion alignment with explicit collaboration on expansion triggers, usage review cadence and regular QBR/Monthly conversations.
Customer Relationship Management
Maintain accurate, timely, and complete records in the customer relationship management (CRM) system, including leads, opportunities, activities, and pipeline forecasts.
Ensure data quality and transparency to support reporting, forecasting, and strategic decision‑making. Grant & Funding Opportunity Support
Partner with GEDWorks leadership to identify, assess, and pursue grant opportunities related to GED learners, employer-sponsored education, and workforce development initiatives.
Support business development efforts connected to public, philanthropic, and employer-funded programs by providing sales insights, partner context, and documentation as needed. Marketing & Lead Generation Collaboration
Work closely with Marketing to support and execute lead generation campaigns, including employer outreach, workforce initiatives, events, webinars, and digital campaigns.
Provide feedback on messaging, campaign effectiveness, and partner engagement to continuously improve lead quality and conversion. Additional Responsibilities
Represent GEDWorks at conferences, employer briefings, and workforce events as assigned.
Maintain working knowledge of GEDWorks outcomes, learner impact metrics, and competitive landscape.
Perform other duties as assigned in support of GEDWorks growth and partnership objectives. Required Skills & Qualifications
Demonstrated experience (3-5 years minimum) in business development, consultative sales, or partnership management, preferably in education, workforce development, or employer-funded programs.
Proven ability to prospect, build pipelines, and manage opportunities from lead to close.
Exceptional communication and presentation skills, with the ability to articulate value in a clear, persuasive, and data-driven manner.
Highly organized, self-motivated, and comfortable operating in a results-oriented environment.
Strong cross‑functional collaboration skills, with the ability to influence others.
Experience using CRM systems (e.g., Salesforce or similar) to manage leads and pipeline activity. Preferred Qualifications
Experience working with employers, workforce boards, corrections agencies, or nonprofit organizations.
Experience with grant solicitation and grant management.
Passion for expanding access to education and improving workforce mobility for adult learners.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
Minimum full-time salary range is between $75,000 to $110,000.
This position is eligible to participate in a sales incentive plan, and information on benefits offered is here.
Applications will be accepted through June 5, 2026. This window may be extended depending on business needs.
