Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)
Company: Flosum Role Type: Fractional / Part-Time Contract (Short-Term Stint) Location: Remote Reports To: CEO
About Flosum
Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.
Role Overview
We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.
Key Responsibilities
Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates. Requirements
Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.
Flosum is an enterprise-grade DevOps, Data Backup & Archive, Trust Center, and Data Seeding platform built 100% native on the Salesforce platform. The company serves Fortune 500 enterprises in regulated industries including financial services, healthcare, government, and life sciences that require SOX compliance, zero-trust architecture, and audit-grade governance. As a Salesforce Summit Partner and the only native solution certified by Salesforce, Flosum operates within the Salesforce trust boundary with zero data exposure and full compliance with Salesforce security standards. The company has recently integrated Salesforce Agentforce into its platform, making it the first and only Salesforce-native AI DevOps solution. Flosum competes against companies like Copado, Gearset, AutoRABIT, and Salto, winning through its native architecture that delivers superior security, speed, and extensibility.
