About Us
Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.
We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.
We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.
The Art Director, Brand & Concepts is responsible for shaping how Stio looks and feels across every touchpoint from seasonal campaigns and product launches to brand identity, packaging, retail environments, and events. This role partners closely with the Associate Creative Director to develop and execute brand and seasonal product marketing creative that is visually distinctive, emotionally resonant, and deeply rooted in mountain life.
This is a role for a creative who brings both a strong conceptual point of view and the executional range to bring ideas to life at a high level. Someone who can pitch a campaign concept to senior leadership just as confidently as they can translate it into a finished asset, and who is equally at home on location, art directing lifestyle photo and video productions alongside photographers, stylists, filmmakers, models, and athletes.
Your Responsibilities
Brand Creative & Identity
Own and evolve Stio's visual identity across brand guidelines, logo systems, typography, color, and design standards
Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution
Bring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trend
Campaign Concepting
Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director
Translate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final execution
Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative
Balance brand-building ambition with commercial effectiveness and channel realities
Packaging & Collateral
Art direct and execute packaging design across product categories, ensuring consistency with brand identity
Develop brand collateral, hang tags, labels, and print materials that reflect Stio's quality standards and aesthetic
New Stores & Events
Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events
Bring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch points
Video & Storyboarding
Develop storyboards and visual treatments for video and motion creative in support of campaign concepts
Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief
Cross-Functional Collaboration
Work closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channels
Contribute to creative briefs, reviews, and feedback processes — elevating work through clear direction and high craft standards
Mentor and provide creative direction to internal designers and senior designers
Manage and direct freelancers, external designers, and creative partners as needed
Your Skills And Experience
7+ years of experience in art direction or graphic design, with a portfolio spanning brand campaigns, identity, and digital creative
Experience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categories
Strong visual instincts and a clear, differentiated point of view. You know the difference between work that's good and work that's great
Experience art directing lifestyle photo and video productions on-location leading shoots alongside photographers, stylists, filmmakers, models, and athletes making clear, confident creative decisions in a fast-moving environment
Proven ability to concept and lead campaigns from brief through final delivery
Confident and compelling when presenting creative to senior stakeholders. You can tell the story of your work
Sharp sense for copy and messaging; you understand how words and visuals work together
Experienced in storyboarding and developing visual treatments for video and motion content
Deep understanding of typography, layout, photography, design systems, and brand expression across print and digital
Demonstrated ability to provide direction and constructive feedback to designers at varying skill levels, with a collaborative mentorship style
Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; comfortable with evolving AI creative tools
Highly organized, self-directed, and energized by building creative in a fast-moving, collaborative environment
Authentically connected to mountain lifestyle, outdoor culture, and the values that drive the Stio brand
Commitment to our company mission, vision, and values
Must be able to work in a stationary position 75% of the work day
Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Programs
401k with Match
Generous paid time off policies
Gear test, perks and more
Must be able and willing to travel up to 4-6 weeks per year
We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $85,000-$100,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.
This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.
