Headquarters: Cologne, Germany
Performancepixel is a performance design agency in the DACH region. We develop data-driven ad creatives, creative strategies, and scalable production processes for social ads, primarily on Meta and TikTok.
We’re looking for an Art Director who brings two key qualities to the table: a truly strong creative eye and the ability to interpret data. You don’t just create beautiful designs—you develop creative strategies based on data. When a client sends a campaign, you dive deep and build the strategy behind it. And you lead our creative team to turn that strategy into scalable ads.
Important to note upfront: We don’t use Adobe. Our setup is based on Claude, Figma, and Higgsfield. If you’re excited to work with one of the most modern AI workflows in the creative field, you’ve come to the right place.
Responsibilities
- Develop creative strategies: The client sends a campaign, and you develop the strategy behind it, with a significant focus on research
- Competitor research: Which ads are competitors running, how are they structured, and what types of ads are currently performing well on the platforms
- Creative Deconstruction: Systematically break down ads to understand which hooks work, what grabs attention, and how to best engage the target audience
- Performance Analysis in Ads Manager: Identify which ads are performing well and which aren’t; derive insights and use them to develop new strategies and testing approaches
- Develop campaign concepts, testing strategies, and messaging approaches for our clients
- Lead and develop the creative team (graphic designers, motion designers, video editors, copywriters)
- Ensure the quality of all advertising materials—both visually and in terms of performance—including safe zones and platform-specific implementation
- Create and present creative reports and strategy presentations for clients
- Continuously refine your own workflow using AI tools and share what you’ve learned with the team
Qualifications
- 3+ years of experience in art direction, creative strategy, or as a creative lead in performance marketing or an agency setting
- Proven experience developing ad creative concepts for Meta, TikTok, or similar platforms (REQUIRED—please include in your portfolio)
- You’re comfortable working with data: reading Ads Manager metrics, interpreting CTR, hook rate, and ROAS, and deriving strategies from them
- You understand how the algorithm works, how ads currently function, and how the platforms differ
- You are highly creative and develop unique ideas—no copy-and-paste ads
- AI Skills: You’re familiar with tools like Claude, Higgsfield, ElevenLabs, and others, and are eager to constantly improve your workflow (our focus is on Claude, Figma, and Higgsfield)
- Leadership experience: You’ve already led a creative team
- Ability to present creative ideas clearly and persuasively to clients
- You also keep up with social ads, trends, and platform updates in your free time
- Languages: German at least C1, English at least B2
Benefits
- Work with one of the industry’s most advanced AI creative workflows (Claude, Figma, Higgsfield)
- Work with brands that take creativity seriously (including MyMüsli, Olavson, Elotrans, etc.)
- Remote-first, flexible working hours
- Data-driven environment—every creative decision is measurable
- Direct collaboration with senior management
- Urban Sports membership
- JobRad
- Multiple workations per year
- Regular team events
- Creative freedom: You help shape the agency’s creative direction
Our process:
- Submit your application (resume + portfolio/case studies)
- Introductory meeting with Gerrit (CEO)
- Strategy case (paid)
- Final interview + terms and conditions
Additional information:
- Work location: Remote or hybrid (Germany)
- Employment type: Full-time / Freelance
- Job Category: Design and Architecture → Graphic and Communication Design
- Career Level: Senior / Lead
- Skills: Art Direction, Creative Strategy, Performance Marketing, Meta Ads, Creative Analytics, AI Tools, Team Leadership
To apply: https://weworkremotely.com/remote-jobs/performancepixel-gmbh-art-director-performance-creatives-m-w-d
