Summary: The Assistant Marketing Manager - Social Media is responsible for executing DHC USA’s social media content and supporting influencer and campaign initiatives. This role ensures consistent, high-quality content publishing, community engagement, and operational support for social marketing activities.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Content Execution & Publishing
Create, schedule and publish content across social platforms
Format and prepare content for platform-specific requirements
Maintain content calendar accuracy and adherence
Content Creation Support
Ideate, create and edit video and image assets for social use being the originator and user of third party content
Assist in caption writing and content optimization
Support development of social-ready assets
Community Management
Monitor and respond to comments and messages
Escalate issues to appropriate teams
Support community engagement initiatives
Influencer Coordination Support
Track influencer content and campaign timelines
Support communication and logistics for creator partnerships
Maintain influencer and content records
Performance Tracking
Pull and organize social performance data
Support reporting and analytics processes
Creator Outreach Support
Assist with influencer outreach and communication logistics directly or indirectly using tools/partners
Confirm shipping details and manage follow-ups
Maintain outreach tracking and response logs
Competencies and Qualifications
To perform the job successfully, an individual should demonstrate the following competencies:
Strong understanding of social media platforms and content formats
Experience with content scheduling tools and social media workflows
Basic content creation and editing skills (e.g., Canva, CapCut, Adobe tools)
Strong attention to detail and organizational skills
Ability to execute against defined strategies and timelines
Strong written communication skills for captions and engagement
Ability to manage multiple tasks in a fast-paced environment
Basic understanding of social media metrics and performance tracking
Success Measures
Content calendar adherence
Accuracy and quality of published content
Community response timeliness
Support of campaign execution
Data accuracy and reporting timeliness
Education
Bachelor’s degree preferred
1–3+ years of experience in social media, content creation, or digital marketing
Experience with social media platforms and tools required
Interest in beauty, skincare, or lifestyle categories preferred
Customer Service
Works well with customers (internal/external); promotes a positive image of the company; responds to requests for service and assistance; meets commitments; strives to solve issues raised by customers.
Teamwork
Values the input and know-how of other employees; asks for help, when needed; offers help to other employees, when needed; builds trust and respect among fellow employees; takes actions that demonstrate consideration for the feelings and needs of others; works with other departments toward a common goal.
Adaptability or Flexibility
Open to change and new information; adapts behavior and work methods in response to new information, changing conditions or unexpected obstacles; able to deal with frequent change, delays, or unexpected events.
Ethics
Upholds DHC’s Code of Conduct; treats coworkers and customers with respect; behaves in a fair and ethical manner towards others; instills mutual trust and confidence; honesty; maintains confidentiality.
Professionalism
Approaches others in a positive manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
Communication
Speaks clearly and persuasively in positive or negative situations; listens and obtains clarification; writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret information.
Continual Learning
Grasps the essence of new information; applying newly gained knowledge and skill on the job; recognizes own strengths and weaknesses; pursues self-development; seeks feedback from others and opportunities to master new knowledge.
Interpersonal Skills
Listens to others without interrupting; keeps emotions under control; open to other ideas and willing to try new things; focuses on solving conflict, not blaming.
Diversity
Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; promotes a harassment-free environment.
Safety
Follows safety and security procedures; reports unsafe conditions; uses equipment and materials properly.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, safety rules, operating and maintenance instructions, procedure manuals, and governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to read, write and speak Japanese preferred but not required.
Mathematical Skills
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
To perform this job successfully, an individual must demonstrate proficiency with Office 365 tools, search engines, Company communication tools, and Company WMS systems. Advanced Excel skills are required. SQL skills are preferred.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit for up to four hours at a time; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to walk. The employee may occasionally lift and/or move up to 40 pounds.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
DHC USA is a beauty and skincare company that operates in the cosmetics and personal care industry. The company focuses on social media marketing and influencer partnerships to promote their skincare and lifestyle products. Based on the job posting, DHC leverages content creation, community engagement, and creator collaborations as key components of their marketing strategy.
