About Us:
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”
About the Job:
As an Associate Manager, Email Marketing Operations, you will play a pivotal role in driving revenue and engagement through Rent the Runway’s Email, SMS, and Push marketing efforts. You will be responsible for executing email, push, and SMS marketing campaigns, optimizing email performance, and ensuring the smooth operation of our platform.
What You’ll Do:
- Manage end-to-end email, SMS, and push notification execution both in house and via external contractors, from setting up creative testing and audience segmentation to building, testing and deployment of all campaigns
- Draft briefs and collaborate with cross-functional Creative + Merchandising teams to plan and implement email campaigns
- Execute test strategies around key email components such as content, timing, audience segmentation, and frequency to drive performance of email campaigns
- Compile, track, and analyze email performance KPIs and make recommendations to campaigns based on this analysis and drive increased revenue
- Support the testing and integration of new email capabilities and tools
- Monitor email deliverability and ensure compliance with CAN-SPAM regulations and international data collection policies
About You:
- You have a bachelor's degree in marketing, communications, or related field.
- 1-2 years experience in email + SMS marketing, preferably in the retail or e-commerce industry.
- Proficiency in email marketing + SMS platforms (experience with Sailthru and Attentive a plus)
- You’re detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns simultaneously. Experience in project management software such as Asana is a plus.
- You possess a strong understanding of email marketing principles, best practices, and regulations (e.g., CAN-SPAM, GDPR).
- Analytical mindset with the ability to interpret data, derive actionable insights, and make data-driven decisions.
Benefits:
At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
- Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
- Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
- Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
- 401k match - an investment in your future.
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid work - individual contributors on our tech team follow a sprint schedule and generally alternate fully remote weeks and working remotely two days per week, in accordance with Company policies.
Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.
The anticipated base salary for this position is $64,397 to $80,497. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.
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