Automation Analyst

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

Exciting opportunity to join our Growth Marketing team as a Junior Marketing Analyst! In this role, you'll contribute and support the planning and development of marketing campaigns focused on our direct communication channels (email marketing, push notification, in-app messages, etc), assisting in their flawless execution to achieve our business objectives.
You'll have the chance to work with cutting-edge marketing technology while collaborating closely with different teams.

Reports To

Customer Life Cycle Management Manager

Who You Are

• Proven English fluency.
• Sense of ownership, dedication, commitment and proactive profile to support the whole team.
• Highly structured and detail oriented
• Critical thinker with problem-solving skills.
• Team player who thrives in collaborative environments.
• Familiarity with marketing automation platforms is a plus as well as growing, engaging with, and analyzing the performance campaigns (especially emails, push notifications and in-app messages)
• Basic understanding on the creation and development of marketing campaigns, best practices, data and result analysis.
• While prior experience is preferred, we encourage enthusiastic individuals with a willingness to learn.
• Familiarity with Google Analytics, HTML/CSS, and basic knowledge of A/B testing concepts if possible
• Excellent written communication skills and attention to details.

What You Will Do

• Assist in building flawless communication journeys from scratch.
• Contribute in the production and execution of email, push and in-app campaigns.
• Support various strategic initiatives through manual and triggered campaigns across the customer lifecycle.
• Assist in building target audiences and segments to enhance engagement and revenue performance against KPI goals.
• Utilize customer data to personalize message contents and drive engagement.
• Assist in the development and execution of A/B tests, monitoring results, and providing insights for improvements.
• Support in regular campaign performance reports, including metrics such as opens, clicks, conversions, revenue, unsubscribes, etc.
• Stay updated on industry trends and best practices to contribute with ideas for innovative communication tactics.
• Explore opportunities for program improvement through new platforms, tools, and market best practices.
• This role presents an excellent opportunity for growth and learning in the field of growth marketing and customer experience and its lifecycle.

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

Who We Are

With over 7 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

We are here to make a lasting impact on our customer’s lives and we do so by embracing our core values:

• Be Human: we delight our customers through great products, deep care and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
• Drive Change: we're fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
• Choose Bold Honesty: we seek the truth, especially when it’s uncomfortable, in our teams, products and business reality because that will uncover where we need to focus.
• Be An Owner: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.

Learn more about our culture and values.

Compensation & Benefits

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso app.
• Extended Family Leave policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
• Premium health, dental and life insurances in Mexico, Brazil and Argentina.
• Volunteering days.
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

• These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
• This role is expected to work remotely.
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