AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
We're looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster.
This isn't your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor - maintenance managers, reliability engineers, plant managers, and operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology.
This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline.
What You’ll Do:
Campaign Strategy & Execution
Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
Own campaign execution end-to-end, including building and launching campaigns in HubSpot
Marketing Automation & Campaign Operations
Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
Manage campaign workflows and triggers to support lead generation and nurture efforts
Ensure campaigns are properly tracked, tagged, and attributed
Cross-Functional Alignment
Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
Support sales with campaign insights, follow-up strategies, and enablement materials
Performance & Optimization
Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
Build and maintain campaign reporting dashboards in HubSpot
Data & Compliance
Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
Maintain clean campaign data and proper attribution tracking
Qualifications
4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
Hands-on experience executing campaigns in HubSpot (or similar MAP)
Strong understanding of pipeline generation and SaaS funnel metrics
Experience working with Salesforce CRMand marketing-sales alignment
Ability to manage both strategy and execution in a fast-paced environment
What Success Looks Like
Campaigns consistently generate qualified pipeline and revenue
Seamless execution from strategy → build → launch → optimization
Strong alignment between marketing campaigns and sales outcomes
Clear, reliable campaign reporting and attribution
#LI-REMOTE
The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
AssetWatch Salary Range (US)
$100,000—$121,000 USD
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
Competitive compensation package including stock options
Flexible work schedule
Comprehensive benefits including retirement plan match
Opportunity to make a real impact every day
Work with a dynamic and growing team
Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
AssetWatch is a rapidly growing SaaS company that serves global manufacturers by delivering a condition monitoring platform designed to power manufacturing uptime and enable predictive maintenance. The company provides an unparalleled condition monitoring experience through hardware, software, and mobile solutions that continuously monitor equipment performance to optimize asset uptime. AssetWatch is led by a team of world-renowned engineers and distinguished business leaders united by the mission to build the future of predictive maintenance. The platform is specifically designed for manufacturing and industrial verticals, helping customers proactively manage and maintain their critical assets.
