Apply now for a career that puts wellbeing first!
GET TO KNOW US
Gympass is a corporate wellness platform that connects you to thousands of fitness wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy.
THE OPPORTUNITY
We are hiring a B2B PAID MEDIA SENIOR MANAGER to our MARKETING team in NEW YORK!
As part of our Marketing team, you will be responsible for all Paid Media, reporting to the Global lead of Paid Media, and leading efforts to generate leads and increase ROAs.
YOUR IMPACT
- Drive revenue growth in B2B and B2C audiences through Paid media strategies: Launch, optimize, and track paid advertising campaigns to acquire new MQLs, SMBs, and end-user subscriptions leading a team of Paid Media specialists.
- Provide strategic and hands-on leadership on budget allocation, highly analytical cost optimization, campaign structure, and reach/frequency strategies to improve ROAs, CPL, and CPA. Manage Paid Media through completion: strategy, design, operations, and reporting.
- Coordinate the development of effective campaigns, including keyword lists and creative approval (with agencies and internal teams), finding innovative and cost-effective ideas to increase ROI in the US, Latam, and Europe.
- Implement successful tracking and reporting for Revenue and Lead Generation from Paid channels, working with Analytics and Martech teams.
- Build Media plans, forecast the impact initiatives, and regularly identify and implement new opportunities to improve current processes and approaches. Define spending across channels considering seasonality, channel scalability, and key market growth targets.
- Build hypothesis-based tests, identify opportunities, and run AB tests in segmentation, channel, content, and CTA in order to optimize ROAs.
- Identify opportunities for improvement in existing business processes and apply solutions to remove bottlenecks and improve the team's efficiency.
- Manage and develop a specialized team of paid marketing strategists and an external agency.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
WHO YOU ARE
- Minimum of 4 years of experience in digital advertising and online media buying (SEM, paid social, retargeting, display), including enterprise-level clients with a focus on ROAs and lead generation;
- Proven track record of managing CPL, CPA, ROAS, and revenue goals with a demonstrated history of driving profitable results at scale;
- Experience with Growth experimentation methodologies, attribution models, and A/B testing;
- Experience leading cross-functional teams and global projects with multiple stakeholders, including data analytics, creative teams, and sales;
- Strong analytical skills for robust data-driven decision-making. A natural affinity for numbers, analytics, and the detailed workings of complex systems;
- Experience with implementing B2B and/or B2C attribution models;
- Good proficiency in Excel and previous experience using it to build models and forecasts;
We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in Paid Media and Data-driven mindset are mandatory requirements.
WHAT WE OFFER YOU
We want Gympassers to live healthier and happier lives, both in and out of work. That's why we have a comprehensive Total Rewards approach that encompasses benefits, compensation and personal growth opportunities within a high-performance, inclusive, and supportive environment.
We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:
WELLNESS: health, dental, vision, and life insurance
FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
Our offices are in New York, LA, and Houston. You can work from any office or remotely based in New York, New Jersey, Connecticut, Pennsylvania, Massachusetts, North Carolina, Georgia, Florida, Missouri, New Hampshire, Texas, Tennessee, Illinois, Colorado, Utah, Washington, Wisconsin, California or Virginia.
FLEXIBLE SCHEDULE: We understand that together, Gympassers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
GYMPASS: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent
CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!
Click here for descriptions of our Gympass US benefits!
And to get a glimpse of Life at Gympass… Follow us on Instagram @gympasscareers and LinkedIn!
Diversity, Equity, and Belonging at Gympass
We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Questions on how we treat your personal data? See our Job Applicant Privacy Notice.
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