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Brand Designer

Kraken logo

AD, AL + 48 more

Job Description

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of Work

The Team

The Brand Design team plays a vital role bringing Kraken to life.

Our well rounded brand design team includes art directors, graphic designers, illustrators, project managers and motion designers who work together across the organisation to create a holistic brand experience across all our channels. The team is at the forefront of visually communicating our brand's values and message, ensuring our presence is impactful and cohesive across all platforms. Even though we are fully set up remotely, we're a close team that loves to collaborate.

We’ve recently refreshed our brand and we are in the midst of integrating this across everything that we do. We are continuously evolving our brand in line with that refresh, making sure that what we do truly resonates with our audience.

The Opportunity

  • Work closely with a passionate Brand Design team responsible for ideating and producing a variety of modern design assets

  • Being able to implement brand guidelines and give feedback on how to improve the consistency of our brand.

  • Take concepts from ideation to delivery

  • Actively participate in design reviews, both seeking and giving meaningful and supportive feedback

  • Help grow our inclusive design team culture with your unique personality

  • Collaborate with teams across the company, from marketing to product to engineering

  • Work holistically across film, animation, illustration, digital design and graphic design

  • Take full accountability for your work and exercise consideration of every detail

  • Innovate and explore the edges of technology and creativity

Skills You Should HODL

  • A strong portfolio showcasing detail-oriented design work, strategic thinking and provocative creative

  • A strong foundation in graphic design ( typography, color, layout, and composition) as well as some illustration chops

  • Comfortable with the basics of After Effects and motion design

  • Comfortable in Figma as well as Adobe CC products

  • Ability to work independently, as well as in a team environment, taking direction from art directors and design leads

  • Desire to thrive within a fast-paced, emerging industry with a variety of design challenges

  • A proactive communicator with experience communicating with stakeholders and collaborators on a daily basis

  • Experience in Crypto or an avid follower of the industry

Nice to Haves

  • Proficiency in English writing

  • Remote working experience

  • Some experience with 3D design is a plus


Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Stay in the know

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Advice from our career coach

A successful applicant for this Brand Design position at Kraken should be passionate about crypto and have a strong understanding of design principles. To stand out, showcase your ability to work collaboratively, take ownership of projects, and innovate creatively while adhering to brand guidelines. Consider the following tips:

  • Showcase a strong portfolio that demonstrates attention to detail, strategic thinking, and creative prowess.
  • Highlight your experience with graphic design, illustration, motion design, and tools like Figma and Adobe CC.
  • Emphasize your ability to work independently and as part of a team, taking feedback positively and contributing meaningfully to design reviews.
  • Demonstrate proactive communication skills and experience working with diverse stakeholders in a fast-paced environment.
  • If you have experience in the crypto industry or a strong interest in it, make sure to mention it as a plus.
  • Consider mentioning any proficiency in English writing, remote working experience, and 3D design skills as nice-to-haves.

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About the job

Jul 10, 2024


  1. AD Andorra
  2. AL Albania
  3. AT Austria
  4. AX Åland Islands
  5. BA Bosnia & Herzegovina
  6. BE Belgium
  7. BG Bulgaria
  8. BY Belarus
  9. CH Switzerland
  10. CZ Czechia
  11. DE Germany
  12. DK Denmark
  13. EE Estonia
  14. ES Spain
  15. FI Finland
  16. FO Faroe Islands
  17. FR France
  18. GB United Kingdom
  19. GG Guernsey
  20. GI Gibraltar
  21. GR Greece
  22. HR Croatia
  23. HU Hungary
  24. IE Ireland
  25. IM Isle of Man
  26. IS Iceland
  27. IT Italy
  28. JE Jersey
  29. LI Liechtenstein
  30. LT Lithuania
  31. LU Luxembourg
  32. LV Latvia
  33. MC Monaco
  34. MD Moldova
  35. ME Montenegro
  36. MK North Macedonia
  37. MT Malta
  38. NL Netherlands
  39. NO Norway
  40. PL Poland
  41. PT Portugal
  42. RO Romania
  43. RS Serbia
  44. SE Sweden
  45. SI Slovenia
  46. SJ Svalbard & Jan Mayen
  47. SK Slovakia
  48. SM San Marino
  49. UA Ukraine
  50. VA Vatican City mascot