We are seeking a Brand Strategist to define and execute a high-level brand and social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.
Responsibilities
Develop an audience growth strategy across Instagram, TikTok, and other social platforms
Advise on content pillars, themes, and positioning for a distinctive social brand
Recommend Reels and short-form video strategies, including content cadence and formats
Build and manage community engagement initiatives and creator/fan partnerships
Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
Define target audiences and advise on segmentation and growth opportunities
Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.
Requirements
Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
Strong understanding of community building and creator engagement
Ability to operate independently as a freelance consultant while providing strategic guidance
US-based or strong knowledge of the US film and entertainment audience preferred
