About Dutchie
Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.
Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.
About This Job
The Brands Ad Analyst is a critical partner to the Dutchie Ads sales team, sitting at the intersection of data analytics, client services, and digital advertising strategy. This role is responsible for equipping the sales team with the data and narratives they need to win new business and retain existing clients. You will build compelling, data-driven stories that demonstrate the impact of advertising on Dutchie’s platform, deliver strategic recommendations for campaign optimization, and serve as a trusted analytical voice in client-facing conversations.
The ideal candidate is equally comfortable writing SQL queries in Snowflake, building dashboards in visualization tools, and presenting performance insights to brand partners. You thrive in a fast-paced, cross-functional environment and bring a consultative mindset to every interaction.
What You'll Do…
New Business Support
Develop data-driven prospect briefs identifying high-potential brand targets based on market share, category penetration, and competitive positioning
Build budget recommendations and media plans grounded in historical performance benchmarks and retailer-level data
Create compelling pitch materials, including performance projections and ROI scenarios, to support the sales team in new business presentations Existing Business – Monthly & Quarterly Reporting
Own the end-to-end production of monthly performance narratives for brand clients, translating raw ad data into clear, strategic stories for client review meetings
Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends
Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements Dashboard & Visualization
Design and maintain client-facing dashboards and internal reporting tools using visualization platforms such as Hex or Looker
Develop reusable templates and automated workflows to streamline monthly and quarterly reporting cycles
Ensure data accuracy and consistency across all deliverables through rigorous QA processes Strategic Partnership
Serve as the analytical voice in client meetings, confidently presenting findings and fielding data questions from brand stakeholders
Provide strategic recommendations for new campaign launches, budget reallocations, and placement optimizations based on performance data
Quantify the cost of inaction—translate ad spend pauses or reductions into measurable performance impact to reinforce the value of sustained investment Cross-Functional Collaboration & Product Testing
Work closely with Sales, Ad Operations, and Product teams to align on priorities, surface data needs, and communicate insights across the organization
Participate in product testing for new ad placements, targeting features, and platform capabilities, providing structured feedback grounded in performance data
Support ad hoc analytical requests from the sales team with quick, accurate turnarounds What You Bring...
Required
3-5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role
Proficiency in SQL with hands-on experience querying large datasets (Snowflake strongly preferred)
Strong data storytelling ability—you can turn a table of numbers into a narrative that drives action
Comfort in client-facing settings: you can present findings clearly and handle questions with confidence
Experience working cross-functionally with sales, operations, and product teams
Strong organizational skills with the ability to manage multiple deliverables across clients and deadlines
Technical Skills:
Use snowflake or Hex to maintain, update and create ad reporting for client reviews
Be familiar with the following schemas:
Ad platform Data
POS Data
Telemetry Data
Product Data
Retailer Data
Understand how all of the following relate to each other in order to build:
Market Share Reports
Market Impact Reports
QBRs
Ad Metric Reporting
Ad Incrementality Reporting
Retailer Level Reporting
Be familiar enough with the data to quickly and accurately pull insights (ad projections, store lists, state rollups etc.) for sales and product teams
Understand ads, snowflake and the data to write queries to test impact of campaign optimizations
Work with Product team to rewrite incrementality report with A-B testing using ad server and user level data It’s a Bonus if You…
Experience with data visualization tools such as Hex, Looker, or similar BI platforms
Background in media, digital advertising (retail media, programmatic, display, or sponsored product ads)
Familiarity with ad performance metrics including ROAS, CTR, incrementality, share of voice, and conversion rate
Experience with presentation tools (PowerPoint, Google Slides) for building polished client-ready decks
Exposure to cannabis, CPG, or retail media industries is a plus You’ll Get…
We are targeting a starting salary of $107,000 - $178,000 based on the intended level for this role.
In addition to cash compensation, our total rewards package includes:
Full medical benefits including dental and vision plans to ensure you always have the best care.
Equity packages in the form of stock options to all employees.
Technology (hardware, software, reading materials, etc..) allowance
Flexible vacation and sick days At Dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Dutchie is a comprehensive technology platform founded in 2017 that powers dispensary operations and provides consumers with safe and easy access to cannabis. The company operates across 40+ markets throughout the United States and Canada, serving thousands of dispensaries and establishing itself as the leading technology company in the cannabis space. Dutchie's mission extends beyond operational efficiency to support positive societal change through wellness benefits, social justice, and empowering local communities via tax revenue. The company has been recognized as one of Fast Company's 10 Most Innovative Companies in North America and has appeared on LinkedIn's Top 50 Startups for two consecutive years.
