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Industry: Real Estate & Construction
Location: Remote (LATAM)
Employment Type: Full-Time | Contractor (Indefinite)
Compensation: $1,500 – $2,100 USD/month
Job Overview We are seeking a highly analytical and operationally driven Operations & Marketing Manager to act as the backbone of a fast-growing real estate investment business. This is not an assistant role, this is a high-impact operator position responsible for building structure, driving accountability, and turning data into actionable insights.
The ideal candidate will take full ownership of CRM systems, marketing performance tracking, and operational workflows, while working closely with leadership to support growth and scalability.
Why This Role Exists This role is designed to transform the business into a data-driven, systemized operation. You will be responsible for ensuring that marketing efforts are measurable, operations are efficient, and teams are aligned around performance.
If you are someone who thrives on building systems, optimizing processes, and creating clarity from data, this role is for you.
Core Responsibilities
CRM & Data Ownership (Salesforce)
Own and maintain CRM data integrity, structure, and accuracy
Standardize pipeline stages, lead tracking, and attribution logic
Manage large datasets (10,000–50,000+ records), including cleaning and auditing
Improve CRM workflows and automation to reduce manual work
Manage segmentation, imports/exports, and campaign data preparation Marketing Performance & Reporting
Build and maintain dashboards tracking: Leads, Conversions, CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROI by channel and conversion cycle time
Deliver weekly performance reports with insights and recommendations
Own marketing attribution across all channels
Proactively identify underperforming campaigns and optimize performance Marketing Operations
Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals)
Manage lead lists, segmentation, and CRM data flows
Track campaign performance and continuously improve processes
Support LinkedIn and email outreach initiatives Operational Leadership & Team Accountability
Manage and oversee a remote team (VAs, cold callers, lead managers)
Run weekly KPI meetings and track performance metrics
Identify operational bottlenecks and implement solutions
Act as the main operational point of contact for leadership
Support performance reviews and proactively address underperformance Systems & SOP Development
Build and maintain SOPs for all repeatable processes
Own and manage ClickUp (or similar tools) for task and workflow management
Implement automation (Zapier, ClickUp, etc.) to improve efficiency
Ensure scalable onboarding processes for new hires Required Qualifications
4+ years of direct experience in Operations or Marketing Operations management roles (not adjacent/support functions)
Near-native English proficiency (C2 or strong C1, written and spoken, client-facing level)
Proven hands-on experience with Salesforce (CRM management, reporting, pipelines, and data integrity)
Strong command of marketing performance metrics and KPI frameworks (CPL, CPA, ROI, conversion rates, attribution models)
Demonstrated experience owning team accountability frameworks (KPIs, scorecards, performance tracking, weekly reporting cadences)
Experience managing and holding accountable remote teams (VAs, SDRs, marketing ops, or similar)
Advanced Excel / data analysis skills (Power Query or equivalent strongly preferred)
Experience handling and structuring large datasets (10K–50K+ records)
Proven ability to build dashboards and translate data into actionable insights
Strong organizational, analytical, and problem-solving skills
High ownership mindset with the ability to operate independently in unstructured environments Preferred Qualifications
Experience with Salesforce automation (Flows, Process Builder)
Experience with Zapier, ClickUp, or similar workflow tools
Familiarity with Power BI, Tableau, or other data visualization platforms
Experience in U.S. real estate, wholesaling, or lead generation environments
Experience with tools such as SmrtPhone, JustCall, ReadyMode, Mailchimp, or Instantly Key Traits
Systems thinker: creates structure from chaos
Data-driven: makes decisions based on metrics
Proactive: brings solutions, not just problems
Strong communicator: clear, direct, and professional
Ownership mindset: treats the business like their own What This Role Is NOT
Not an assistant, VA, or admin role
Not a task-execution role — you will define and manage processes
Not focused on calendar management or basic coordination
Not suitable for candidates with only customer support or social media experience Compensation & Benefits
Base Salary: $1,500 – $2,100 USD/month
Performance-based bonuses tied to operational and team outcomes
Annual salary review (cost-of-living adjustments)
Internet/home office stipend
Paid time off + U.S. holidays (after 6 months)
Long-term growth opportunity with direct exposure to leadership This is a remote/telecommute position.
