Consumer Shopper Insights Consultant

Strategic Insights/Thought Leadership – Complete Consumer

Let’s be unstoppable together!

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.

Learn more at www.circana.com.

What will you be doing?

The Strategic Insights Consultant is Circana’s leading Complete Consumer advisor across our consumer and ecomm porfolio. Working closely with CSI leadership and in partnership with Circana Thought Leadership advisors, this role will have hands-on responsibility to deliver commercially relevant and incisive strategic insights. Analytically rigorous, self-motivated, intellectually and strategically courageous, candidates will find a fertile opportunity to excel functionally and develop professionally at senior levels. They will need a robust FMCG, GM or Retail background to influence strategy at these levels. Direct exposure to clients, business media and Circana’s leadership will provide opportunities for career development, wider industry recognition and commercial influence.

Job Responsibilities

1. Develop a thought leadership framework including a pipeline of topics and events based on relevant industries trends that deliver client impact; Showcase Circana’s premier place as the experts of consumer insights.
2. Work closely with Marketing to activate plan and ways to best amplify thought leadership presence.
3. Partner with senior leaders in Thought Leadership to ensure plans and focus work in conjunction across Circana; while Complete Consumer is this role’s focus, any work should be within the Thought Leadership principles used throughout the organization.
4. Critically evaluate business questions based using a strong grasp of FMCG and Retail category trends, proactively develop briefs that enhance Circana’s Complete Consumer presence.
5. Deliver analytically rigorous and commercially incisive insights that are strategically valuable and implementable by Circana’s clients.
6. Deliver independent and sometimes provocative points of view and true thought leadership to commercialise growth opportunities for Complete Consumer
7. Synthesize multi-market or multi-category insights; Interpret data and trends in a commercial context and provide critically reasoned recommendations using Circana’s extensive data and technology assets.
8. Codify best practices in strategic insights development. Build better practices grounded in the latest methods, processes and the application of Circana’s data & technology and people to business questions.
9. Enhance internal skills development, mentoring and opportunity to co-develop a positive, high-performance team of insights managers within CSI & E-comm team as well as across Circana.

Requirements

1. Expert in consumer data, particularly with longitudinal panels
2. High proficiency with survey data including questionnaire and analysis.
3. Self-motivated and able to work independently.
4. Independent thinker, naturally curious, with confidence to innovate and excite audiences.
5. Takes ownership readily, comfortable with accountability.
6. Takes feedback from internal and external stakeholders, self-aware & collaborative.
7. Keen drive to develop professionally.
8. High attention to detail, appreciates relevance of structure and pursuing excellence.
9. Resilience, Sound judgement; adapts to challenges and opportunities at pace.
10. Embraces diversity, works effectively across teams and markets.
11. Retail, FMCG, Research agency or Consulting (Marketing and Sales) background.
12. Commercial experience, with track record of working with clients to activate insights.

Demonstrable Skills

1. Research Data-analysis and insights development contributing to marketing strategy,
2. Structured evaluation receipt, scan and other consumer data sources; Meta-analysis across studies
3. Advanced use of quantitative and qualitative research methods
4. Advanced use of quantitative databases and Excel; high familiarity with retail databases
5. Holding strategic dialogue with senior directors and executives with confidence
6. Strong presentation development and communication skills; crafts messages
7. Report and Whitepaper writing; Key messaging, storytelling, visualising data, multimedia
8. Project Management in fast-moving matrix environments

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is [$110K to $175K].

We offer a comprehensive package of benefits including [paid time off, medical/dental/vision insurance and 401(k)] to eligible employees.

You can apply for this role through [methods to apply (e.g., Careers website link and/or Intranet site for internal candidates)].

Location

This position can be located in the following area(s): Remote