Job Description Summary
GE HealthCare Advanced Imaging Solutions (AIS) portfolio is transforming healthcare through intelligent imaging, AI-enabled technologies, and connected care pathways. The Content Writer will help bring the content strategy to life.. This role creates content that is strategically aligned with business objectives, delivers a consistent GE HealthCare brand experience, and produces measurable business impact. Reporting to the Head of Creative & Storytelling, this individual will contribute to concept development, storytelling, messaging, creative quality, and innovation while leveraging emerging AI technologies to accelerate ideation, improve workflows, and enhance creative quality. AI will be used as a creative accelerator and not as a replacement for human judgment or the creation of final customer-facing content.Job Description
Content Development
The ContentWriterwillbe responsible fordeveloping and guiding high-quality content across campaigns, channels, and customer touchpoints. This includes writing, editing, and shapingmessaging forcampaign concepts, digital assets, event materials, video scripts, social content, presentations, sales enablement, and internal communications. The role requires the ability to translate complex healthcare solutions into clear, compelling, audience-specific content that aligns with GE HealthCare’s brand voice, businessobjectives, and compliance requirements.
Develop compelling narratives that translate complex healthcare technologies into clear customer value.
Partner with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to build integrated campaign strategies.
Guide content architecture across the customer journey—from awareness through advocacy.
Ensure messaging reflects customer insights, business priorities, and clinical relevance.
Creative Quality & Governance
Followcreative standards and review processes that ensure high-quality deliverables.
Collaborateeffectivelywithdesigners, copywriters, agencies, and production teams.
Conduct creative reviews and maintain consistency across global campaigns.
Champion continuous improvement in storytelling, visual design, and customer experience.
Cross-Functional Partnership
Partner closely with:
Marketing Leaders
Product Marketing
Commercial Teams
Clinical Marketing
Brand & Communications
Project Management
External Agency Partners
Legal & Regulatory
Act as a trusted creative advisor to business stakeholders.
Innovation & Continuous Improvement
Stay current on healthcare marketing trends, emerging technologies, and creative best practices.
Introduce new approaches to storytelling, content creation, and customer engagement.
Evaluate creative performance and recommend improvements based on data and customer feedback.
Contribute toa culture of experimentation, curiosity, and innovation.
Qualifications
Required
3-5years of experience incopywriting, contentdevelopmentor integrated marketing.
Demonstrated experiencecontributing toenterprise-level creative campaigns.
Exceptional storytelling, messaging,writing, and editingskills.
Working knowledgeof digital marketing, branding, customer experience, and campaign development.
Excellent presentation and executive communication skills.
Ability to influence without direct authority across matrixed organizations.
Preferred
Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.
Experience working within an internal creative agency or integrated marketing organization.
Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.
Knowledge of healthcare regulatory and compliance requirements.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.For U.S. based positions only, the pay range for this position is $76,000.00-$114,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Application Deadline: September 19, 2026
GE HealthCare is a healthcare technology company specializing in precision diagnostics and medical imaging solutions. The company develops and delivers radiopharmaceutical doses and PET imaging infrastructure to enable earlier disease detection and more confident clinical decisions. Their product portfolio includes imaging agents like Cerianna for breast cancer detection and Flyrcado for cardiac PET imaging, used to diagnose conditions including Alzheimer's, cardiovascular disease, and cancer. GE HealthCare combines clinical expertise with advanced imaging technology to expand access to precision diagnostics across hospitals, imaging centers, and healthcare systems.
