The ideal Content Manager has the ability to think both creatively and analytically. Content manager duties include producing and publishing content, writing, editing and proofreading, formulating content strategies and managing deliverables, among other tasks.
Content managers should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as articles, blog posts, images or videos that aid in fostering engagement online.
Content Manager Responsibilities:
Writing, editing and proofreading content.
Collaborating with a content team consisting of writers, graphic designers, and email deployment specialists.
Formulating a cross-platform content strategy.
Brainstorm with team members to develop new ideas.
Build a following on social media.
Provide editorial, creative and technical support to team members.
Track web analytics to ascertain content engagement levels.
Manage content across all platforms, including email and social media.
Bachelor's degree in communications, journalism, English or related field.
3-4 years agency experience or in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Proficiency with popular content management systems.
Experience with social media management.
ProGroupX is a data-focused marketing technology company that operates a portfolio of consumer brands on the web. Leveraging our email expertise with hundreds of millions of data profiles, our results-driven AI matches customers with the brands they seek.
