Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, Maropost delivers marketing, ecommerce, merchandising, and POS tools rising retailers won't outgrow. Powered by curiosity, creativity, and collaboration, our team serves 5,000+ global brands. And we're seeking driven, passionate individuals to help us shape the future of retail and deliver exceptional customer experiences.
If you're ready to make an impact and grow with a forward-thinking, inclusive company, we'd love to hear from you.
The position
We're seeking a Content Marketing Manager to play a central role in raising awareness and driving growth for Maropost and its suite of commerce products. Reporting to the Director of Content and Creative, managing a team of freelancers, and being accountable to stakeholders across multiple departments, you will be responsible for developing and executing a sustainable, efficient, and conversion-focused content strategy and production process.
Responsibilities
- Develop and evangelize a point of view on Maropost's copy and content strategy, including formats, channels, mediums, experiences, and copy approaches.
- Maintain and organize editorial calendars for content delivered across all funnel stages and channels (blogs, videos/scripts, ebooks, infographics, guides, reports, customer stories, presentations, social media posts, press releases, and more).
- Guide and/or create content following Maropost's content strategy, interfacing with internal and external contributors to ensure timely publishing of helpful, rich content.
- Review (and ultimately publish) content from several internal and external writers, ensuring copy is aligned with content/SEO briefs, messaging, guidelines, and personas.
- Align content marketing strategy with a growing understanding of Maropost customers and leads, their pain points, and their buying journey.
- Develop efficient processes for creating case studies and bringing the voice of the customer to life.
- Ensure all assets are SEO optimized, aligned to the latest SEO strategy, and reflect SEO best practices.
- Craft and publish social media posts across multiple accounts and channels, along with the occasional press release.
- Own reporting for content performance and surface insights to inform strategy adjustments.
- Stay up to date with industry and content marketing trends and best practices.
- Manage the content budget to ensure efficient use of internal and external resources.
Qualifications
- Deep understanding of content marketing, copy editing, and copywriting, with 5+ years in content marketing or a related field.
- Strong editorial and leadership skills and 2+ years' experience managing a team of content creators (in-house and/or freelance).
- Proven track record of creating successful content programs in B2B settings, preferably in SaaS.
- Excellent time management, project management, writing, and communication skills.
- Strong editorial proofreading, grammar, and copywriting skills with the ability to provide writing samples.
- Experience with some of these content marketing, SEO, social media, and project management tools (or similar ones): Microsoft Word, Grammarly, WordPress, ChatGPT, Claude, Asana, Trello, Google Analytics, SEMrush, Canva, Figma, Sprout Social, Hootsuite, Miro, Vidyard, and/or Descript.
- Highly organized and self-motivated with a high level of initiative.
What's in it for you?
You will not only have the freedom to make this role your own but also be part of helping grow the Maropost brand and expand it into the AMER markets. If you want to work with other brilliant people in an extraordinary work culture and are eager to learn (and have fun) along the way, then Maropost is the place for you!
You'll also have access to these perks:
- Extended Healthcare
- Stock Options
- Dental Care
- Vision Care
Equal Employment Opportunist
Maropost is deeply committed to promoting diversity, advancing equity, and fostering a culture of inclusion. Therefore, we invite applications from marginalized and equity-seeking groups. Individuals seeking employment at Maropost are considered without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status. Accommodations are available on request for candidates participating in all aspects of the selection process. Please feel free to alert us if you need any accommodation at [email protected].
